Ashmolean Museum Rebranding project - my idea was to promote the idea of museums to 10 - 12 year old children as something than was fun and engaging rather than boring.
TARGET AUDIENCE
My target audience is 10 - 12 year olds as I have identified that these are probably the least catered for at the Ashmolean Museum. The Ashmolean caters for the needs of younger children and older people too but I feel that 10 - 12 year olds are likely to get bored by museums, mostly not there by choice and in need of inspiration and fun in order to engage them in the environment of a museum.
INITIAL INSPIRATION
The Ashmolean refers to itself as being a museum “...telling human stories across cultures and across time. ” I chose play on this with the theme of time travel in order to engage my chosen age range.
DESIGN DEVELOPMENT
I chose to show my rebranding of The Ashmolean through the designs of a poster for one of the exhibitions, a ticket engagement game which would result in a badge prize for completion and for a gift shop item that could be rolled out across a number of objects in the gift shop carrying the branding of the Ashmolean time travel theme.