[ARTICLE] Why K-Pop Boy Band Monsta X Connects with American Fans
Thanks largely to the group of the moment BTS, boy bands are back — or at least in the eyes of mainstream America. The truth is that, unlike in the West, pop groups continued to thrive steadily in South Korea since the ’90s even as the trend largely died down here. And after years of being a kind of underground, niche scene in the States, K-pop acts are regularly touring the country (and the world!) now more than ever.
Being the size of the area between Los Angeles and San Francisco, South Korea’s K-pop market is highly saturated. With hundreds of groups and soloists being active, K-pop acts often look towards overseas markets to expand their reach. More often than not, groups find more success outside of Korea than in their native country, and the U.S. is a hub for boy bands in particular.
One of the up-and-coming groups with a cemented fandom in America that has yet to become a household name in Korea is Monsta X. The seven-member ensemble came together as part of a competition show, where important figures in Korean entertainment like San E and Mad Clown judged and coached them in order to form the group. Making the final lineup, Shownu (real name Sohn Hyunwoo), Wonho (Lee Hoseok), Lee Minhyuk, Yoo Kihyun, Chae Hyungwon, Lee Jooheon, and I.M (Im Changkyun), Monsta X released their first EP Trespass on May of 2015. Just a couple of months later, the group had their first stateside performance at KCON LA in the Staples Center, where they opened up the show. “Everything was very, ‘Whoa so big;’ the stage was so huge. It was such a good opportunity for us,” said rapper I.M on a phone call from Seoul. “That was the first time I noticed [fans] really liked us. Now we’re getting bigger in the U.S. so we feel very thankful [towards the] fans.”
Monsta X has garnered a growing fan base, known as Monbebe, particularly in the States for their mix of EDM and hip-hop and their dark and sultry concepts. They also caught the public’s attention by displaying writing and producing chops since their days in the competition show and taking creative roles in their music. Though a growing trend nowadays, idols (what K-pop performers are known as in Korea) writing lyrics or being involved in production wasn’t commonplace just a few years ago, and they were often stigmatized for being inauthentic.
However, Monsta X didn’t have that problem. “Pitching our songs, choosing our songs, you know, good stuff is good stuff, so I think that’s the reason [why our company] picks up our songs,” the rapper explained, the only member fluent in English. I.M and Jooheon, who is also a rapper, pen their own verses on the group’s songs, and Wonho has composed a few of their album cuts. And though idols receive grueling training in dancing and singing, writing came natural to I.M. “I didn’t learn or have an education about writing lyrics or producing, I just did it for fun and thought people would like it.”
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