#old brands

[x-heesy]

𝙽𝚘𝚜𝚝𝚊𝚕𝚐𝚒-𝚊𝚕𝚎𝚡: 𝚅𝚒𝚗𝚝𝚊𝚐𝚎 𝙲𝚘𝚌𝚊 𝙲𝚘𝚕𝚊 𝙰𝚍𝚟𝚎𝚛𝚝𝚒𝚜𝚒𝚗𝚐 🇺🇸

Part1 Part3 Part4 Part5

#history #historyofart #historycal #historyfacts #historylovers #historyinpictures #historymade #historygeek #historyera #historyphoto #historyclass #historychannel #historylesson #historygram #historynerd #historytour #historyofphotography #historyplace #historylover #historyphotographed #historymatters #historyoffashion #historyiscool #arthistory #historical #historicalplaces #historicalpix #historicalclothing #historicalphotos #historicalromance #historicalmonument #historicalfacts #historicalart #historicalsnapshots @wetwicksdry @jadeseadragon @invincible-selfxmade-punk #historicalphotography #historicalphoto #historicalpictures #historicalhome #historicalcenter #historicaldesign #historicalfantasy #historicalusociety #advertising #advertisingphotography #advertisingphotographer #advertisinglife #advertising_insta #advertisingphoto #advertisingart #advertising_photography #advertisingillustration #advertisingworld #advertisingawards #advertisingdesigner #advertisingcampaigns #advertisingshoot #advertisingguru

𝑴𝒂𝒕𝒕𝒆𝒓 𝒐𝒇 𝑻𝒊𝒎𝒆 𝒃𝒚 𝑺𝒉𝒂𝒓𝒐𝒏 𝑱𝒐𝒏𝒆𝒔 & 𝑻𝒉𝒆 𝑫𝒂𝒑-𝑲𝒊𝒏𝒈𝒔

[x-heesy]

cool coca cola Vintage Ads

#history #historyofart #historycal #historyfacts #historylovers #historyinpictures #historymade #historygeek #historyera #historyphoto #historyclass #historychannel #historylesson #historygram #historynerd #historytour #historyofphotography #historyplace #historylover #historyphotographed #historymatters #historyoffashion #historyiscool #arthistory #historical #historicalplaces #historicalpix #historicalclothing #historicalphotos #historicalromance #historicalmonument #historicalfacts #historicalart #historicalsnapshots @wetwicksdry @jadeseadragon @invincible-selfxmade-punk #historicalphotography #historicalphoto #historicalpictures #historicalhome #historicalcenter #historicaldesign #historicalfantasy #historicalusociety #advertising #advertisingphotography #advertisingphotographer #advertisinglife #advertising_insta #advertisingphoto #advertisingart #advertising_photography #advertisingillustration #advertisingworld #advertisingawards #advertisingdesigner #advertisingcampaigns #advertisingshoot #advertisingguru

Part1 Part2 Part3 Part4 Part5

Matter of Time by Sharon Jones & The Dap-Kings

[balthazar-sketti]

[honmyoseagull]

[inventorskitchen]

Nokia 3310 relaunch 

What does the return of this brand Icon mean?

“The love for the brand is immense. It gets a lot of affection from millions and millions of people,” Nokia Chief Executive Rajeev Suri said at the launch.

I don’t believe the Chief executive, this is not about brand love for Nokia. Nokia as a brand doesn’t really exist anymore….this is more of the “Vintage Hype” it’s part of the low tech & long…

View On WordPress

[miss-bazaar]

[deliciouswinnerpenguin]

Found these rly rlllly old h pencils like damn they could be amazing ,or shit.

[brndbl]

April Joyner wrote an interesting piece about marketing revolutions for older brands (although I really wouldn't consider Mini in this group). 

Now Narragansett is an interesting one being that it is local for me. This is a brewer that has move from its typical blue collar mainstays to the younger, craft beer drinking crowd. 

Narragansett and others are a great study on how brands with marketing have made a niche (or reclaimed it). Now, how about brands that could re-vamp if Rohit Deshpande is correct about it being a fertile ground for old brands.

Here are some big boys that should (or could) find something in this economy:

Polaroid. Ok laugh all you want about shaking that instant picture, but great Outkast music aside, this brand I feel is in much better shape than Kodak. Polaroid has started their revolution of sorts with the Fotobar. In fact even Inc., the very magazine that did this review of old brands did an expose' on the man behind the Fotobar. The best part for Polaroid is the enrepreneneur behind the Fotobar is owning the entire startup with the camera company offering support. 

Also another plus for Polaroid is this little team up with Instagram:

Pan American. Ok I know many of you are saying "whaat?! an airline?!" I think this is where marketing becomes king. The Pan Am brand from the 1940's until the fall in the 1980's was one of the best in the globe. The Pan Am brand is so strong, you just need a good CMO with a vision and can easily take this industry by force. People are fed up with mergers equalling terrible service and less amenities. Then the planes that give you the amenities sacrifice assigned seating or the sheer luxury of flying. JetBlue and Virgin American are getting there here in the States, but nothing compares to what Pan Am was. 

There are plenty of old brands out there that could be successful in this marketplace. Polaroid and Pan Am have such strong, deep histories that a strong plan could easily get them back to the level they were or at least a nice niche.