I am so excited to introduce this product to my clients! I have been doing a ton of research trying to find a product that is not only great for the environment, it is also amazing on the hair! SO O&M mineral cct is made for clients that have issues with allergic reaction to color. I will be transitioning over the next month or so from the current color and take home products to using Simply Organic O&M mineral cct color and haircare. I know all of my clients will love this color line and the home care products available. The color gives superior grey coverage which is “ ammonia-free, permanent color line uses micro-color pigments and natural Australian botanicals combined with a unique clay mineral complex to deliver high performance, healthy results. “ (taken from their website) They are PPD free, ammonia free, cruelty free and vegan friendly. I look forward making your life and hair more beautiful!!!