The Nutrition Bar Market Heats Up
More than ever, people are beginning to become self-conscious of the foods they eat, buy and snack on. Speaking of snack foods, there is a category that is currently in the spotlight: nutrition bars. The race to become the market leader in nutrition bar manufacturing has never been greater. Millennial and Gen Zs are the largest contributors to this trend. They are more health conscious and the generation that has made the gym a commonplace. Major nutrition bar brands are now on the rise, such as No Cow Nutrition, Health Warrior and One Brands Nutrition.
This nutritional trend is adding pressure to major candy bar companies, who are now realizing they need to jump on the bandwagon. The Hershey Company recently acquired One Brands Nutrition for a whopping $397 million. Pepsi Co. bought Health Warrior, a plant based bar maker, for an undisclosed amount.
We now see entire sections in grocery stores, supermarkets and gas stations dedicated to nutrition bars. Numerous ads are found all over social media, which demonstrates and powerful marketing presence by these companies. Just how big is the nutrition market going to get, and is the candy bar market ready to tackle the competition? Time will tell.
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Posted by Kussai Naser on 11/4/2019