#online launch

[alianoralacanta]

Popularity Blog Post (11-02-2007)

Context: Ah yes, the days when people got excited about getting 500 views on their blog. (Thanks to the large number of bots on the internet, views are now largely the concern of server administrators and network capacity experts). This took me nearly 18 months, but my site had been steadily growing. I decided the apposite way to commemorate the milestone was to to discuss the teams' approach to fan interaction. Spyker and Williams had done F1's first all-online launches, although hybrid launches (with VIPs and journalists in attendance while others were allowed to tune in remotely) had occurred previously. Meanwhile, McLaren was starting to have problems because of the sheer popularity of its new line-up starring Fernando Alonso. Alas, all 3 of the websites I linked to in this post originally have broken their links - although I'm quite sure some version of Spyker's 2007 launch press release is floating in cyberspace, if nothing else thanks to the GMM content farm that was the bane of sports journalism (it took posts written by actual journalists wholesale, mixed with those of other bloggers and presented them as its own, without paying for the writing. Content theft is an old issue). Finally, the blog had a set of emoticons (the forerunner to emoji) which could be accessed by using colons with a word between them. Some of the choices were a bit unusual, but sometimes I used them - and they were popular with other users in the comments sections.

On February 5th, the launch I had been waiting for happened. Spyker launched their oddly-named F8-VIII (you can tell it's oddly-named from the length of time spent explaining explaining its etymology [edit: link to no-longer-existent site removed] at their home base in Silverstone. The highlighter-coloured livery will be very easy to spot in those first-corner mêlée, but don't expect it to be very high up the order - it appears to share many traits with its not-so-rapid predecessor and the planned Turkish upgrade cannot come soon enough.

Following the increasing trend for multimedia, Spyker launch videos have become available; examples are at SF1O.com [edit: link to no-longer-existent site removed]. It is great that teams are waking up to the fact that the fans are interested in this sort of thing. Now that broadband is becoming common in many countries, access into teams' big moments is an intriguing addition to the information we have about what they are doing.

Williams appear to be leading the way in increasing multimedia information for fans with its stylish recent series of videos - for a traditional team, it sure has some cutting-edge ideas! Unfortunately their site is down at the moment, so I can't link to the videos, but their good intentions are appreciated.

Another traditional team, McLaren, appears to have a different publicity problem. It is currently considering cancelling tests in Jerez because too many people are being allowed into the paddock to get Fernando Alonso's autograph. This is apparently causing serious difficulties for the team's testing plans. It is unfortunate that McLaren have to sound so negative about fans getting close to the action, but there's close and too close. If the fans are being the latter, the circuit has to do something about it. The paddock is restricted for a reason, after all.

Of course, there would be much less of a problem if fans could get sufficient access to their heroes in the first place. For too long, the denizens of the F1 paddock have taken to tightening security at every turn and making themselves unavailable in the pursuit of more speed, power and/or funds.

Tests are supposed to be more relaxed than races, and would be the perfect opportunity for teams and drivers to plan limited amounts of unforced interaction with their supporters. This would go some way towards reducing F1's unapproachable image. It would certainly do a lot to solve Ron Dennis' worry that his team is regarded as a bit aloof!

F1 runs on popularity, for it is the people who are interested in F1 that buy sponsors' products. The income from these products that funds the teams and commercial organiser. These organisations can then put everything else into motion to get the race going. Teams need to wake up to the popularity game and do things that encourage fans to get close (without squashing their own efforts!) and make the masses interested in what they do for a living. Sponsor-centred "publicity" events don't cut it any more.

Fans want drivers with personality and teams with spark, and Fernando Alonso's multitude of Spanish supporters are as good a proof as any of this. It's always been the case (think of all the people who enjoyed Jim Clark's straightforwardness, James Hunt's outgoing nature and Enzo-spec Ferrari's passion) and it always will be. McLaren running from their star driver's admirers is symbolic of F1 in general no longer being in tune to this fundamental impulse of its fans.

Not everyone is upset at being popular, though. My blog has passed the 500-view mark, and I am happy to say that every one of you is welcome to read and comment here. It's been an interesting few months since I begin blogging, and the comments of my readers have helped improve my F1 experience. Hopefully my random comments on motorsport have helped improve theirs too!

For those of you reading this but not able to comment, all you need to do is to register with formula1home.com [edit: link to no-longer-existent site removed]. It's free, quick and will allow you to interact with plenty of like-minded people.

I'd like to finish this post by saying thank you again to all my readers :clap: , and hope you'll continue reading the blog.

[karen-carlisle-off-the-artboard]

Eye of the Beholder & Other Tales - Relaunch!

https://karenjcarlisle.com/2023/01/01/19268/

Due to my recently (unforeseen) health issues…

I’ve had to rethink a full relaunch for the final (book 2) of The Adventures of Viola Stewart, so I’ve created a mini soft launch for social media. Out tomorrow on Tiktok, IG, FB and youTube -1st January, 2023 – is the relaunch of Eye of the Beholder & Other Tales – a Victorian steampunk mystery series.

WATCH SOFT LAUNCH VIDEOS HERE

For more info: https://karenjcarlisle.com/books/the-adventures-of-viola-stewart-series/

Order your paperback copy here (Australia) Order online (worldwide)

(Patreon supporters got a sneak peek at the soft lauch.)

Join me on Patreon: https://www.patreon.com/KarenJCarlisle and get access to exclusive videos, behind the scenes and more!

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[automatedbusinesssuccess-blog]

Product Launch Master Plan

Most of the process of a winning product launch has to do with other things outside of the actual launch. But, everything can be narrowed down to a clear formula. If you know the basic steps and secrets to winning product launches you can do it, over and over again. Once you have a system, it become easy.

Choose a Niche — It’s imperative that you choose a niche in which you have some knowledge or the willingness and passion to learn about the niche. In addition, don’t choose a wide niche, choose a very small subset of a niche. The more narrowly focused you are, the more sales you’re going to make.

Build Your List – Once you’ve chosen a niche you can start building an email list via your blog, website, or Youtube.com channel (or all of the above). You want to fill your list with targeted individuals who want your expertise.

Get to Know Your List Members — As you get signups for your email list, find ways to get to know them by inviting them to answer polls, come to Google Hangouts, and other events. You’ll be able to serve your niche better the more you know them. Plus, the more they know you, the more they will trust you.

Create Products They Want & Need — Create products they need and want. If you’ve taken the time to get to know them, you’ll have many product ideas, start with one, and place your focus completely on that one product that will solve a problem for your niche.

Announce Product to List – Tease your list with an early announcement of the product you’re creating. You can use this time to get feedback from your list too by polling them about benefits and features they’d like in a product. You can even let them pick the name of the product.

Launch the Product – When the product is ready, then it’s time to launch the product with a big webinar, or other event. You want launch day to be a day full of sales and excitement. By building it up you’ll have that effect.

Sell the Product – This is the part where you keep marketing the product and making sales to your target audience. You may choose to sell your product via Clickbank, e-junkie, 1shoppingcart or another type of shopping cart entirely.

Ask for Feedback – Give each buyer a few days to enjoy you product, then ask for feedback. Have another event such as a Google Hangout for people who purchased your product. You can use this time to offer them additional incentives and more products if you have them.

Rinse & Repeat – That’s right, start all over. Create a new product, or re-create and improve the old product and have a re-launch to that product again.

By using this formula you can create a market many different products each year successfully. By developing your knowledge of your target audience and niche you’ll have never ending product ideas, and by creating excellent products and services for your niche you’ll be well trusted and each launch will be more successful than the last.

Download your FREE Online Automation Checklist at http://www.automatedbusinesssuccess.com/

[automatedbusinesssuccess-blog]

10 Secrets to a Winning Product Launch

In any business having a successful product launch is essential to keeping the business going. Without new products (or old improved products) coming out, and being marketed successfully you don’t have a business model. Some people are great at creating products and services but they fall flat when it comes to launching the product.

1. Focus on Benefits Over Features

When you create your sales pages and marketing for any product or service it is essential that all the words you use focus on benefits over features. You’ve heard it before, but I’ll say it again: Your customers want to know what’s in it for them. Tell them.

2. Create Excitement and Buzz

Your pre-launch is just as important as the actual launch day when you have the product available for sale. You want your market excited that the product will be available soon to them. Send out sneak peeks of information to your list, social media followers, and your blog readers during product research, development and creation.

3. Plan a Big Event

A big event prior to launch date or on launch date will create a lot of excitement. Much like a book signing event that authors do in person, your big event should give your market exclusive access to you so that you can present what you product will do for them, and so that they can ask questions prior to purchasing the product. A webinar is a great way to accomplish this task.

4. Create Scarcity

Even though we all know that a digital product can be created over and over again without any new costs, it’s still important to create a feeling of scarcity in your marketing. First of all, even if you can sell that information product forever, you probably don’t want to because the information will become outdated. So don’t feel bad about having a cutoff date for your initial offer at a special price. It will get people to act on the product faster.

5. Segment List Sign ups

When you build your list based on this new product that you’re creating, be sure to segment the sign ups specifically for this product, and remove them from this list once they have purchased the product after launch. Segmenting all your lists is an essential element in being able to create copy that speaks directly to a particular market.

6. Offer Preorders and Ask for Reviews

A fun way to get buzz going is to offer select individuals a chance to purchase your product before the launch at a special rate in exchange for product reviews. Be ready at this point to change things if you get good reviews that offer insight into issues with your product. This will make your product even better.

7. Host Planned Hangouts for Buyers Only

Today, a real incentive for anyone who wants to buy a product or service is having access to the creator. Plan a few Google Hangouts for buyers only during the first initial weeks of the product launch. This will give them a chance to ask questions, and you can get even more feedback for potential chances in the product.

8. Create a Buyers Only Forum

If you don’t want to do the hangouts another way to get really good feedback is through a buyer’sonly forum. Invite them after they have purchased the product, or make it part of the sales page and benefits of buying the product. Be sure to visit the forum regularly and answer questions as they arise and empower others to help each other.

9. Find a Partner

Nothing can increase sales faster than inviting in a strategic partner. Choose a partner (or partners) who market complementary products to the same target market as you but are not direct competitors. Think about it, you’ll have access to their connections via email lists, social media, forums, blogs, etc… and vice versa.

10. Spread The Word

Use every channel that you have available to spread the word about your product. Use your blog, your email lists, your social media networks, your affiliates, and more. Do not leave one stone unturned when it comes to spreading the word about your product.

By following these ten tips you’ll have a successful product launch each time you create or improve and re-launch a product.

Register for my next FREE webinar "How You Finally Turn Your Vision of An Automated Business into Reality Even if You Are a Total Technophobe"

Register Here...

[thewhitelabelproject-blog]

Launching soon..

[infoprofitz]

Your Ultimate Product Launch Formula

Looking for the ULTIMATE product launch formula?  The quickest, easiest way to launch a product and ramp up sales is to... identify what your audience wants badly create a fantastic product that fills that need tease them about its arrival - for a long time build a list of curious, Read more at http://www.ezinemarketingcenter.com/blog/product-launch-formula/

[infoprofitz]

Your Ultimate Product Launch Formula

Your Ultimate Product Launch Formula

Looking for the ULTIMATE product launch formula?  The quickest, easiest way to launch a product and ramp up sales is to…

identify what your audience wants badly create a fantastic product that fills that need tease them about its arrival – for a long time build a list of curious,

Read more…

View On WordPress

[amyyew-blog]

Some favorites from the new Rebecca Bree online shop

http://ow.ly/DA4Ot

By: Amy Yew

Local boutique Rebecca Bree has caught onto the demand to have their items available for a growing online customer base. “Even though my store is in Kitsilano, some people find it’s a little out of their way to come in and would rather shop in the comfort of their own home”, says Rebecca Rawlinson who is the owner of the boutique. Rawlinson has worked with luxury designers such as Oscar de la Renta, Dolce and Gabbana and luxury retailer Holt Renfrew. When it comes to fashion, there’s no doubt that Rawlinson has a critical eye for style.

For the complete column, click here.