Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times. In Market Research the critical and time-consuming process is data collection. For all these years face to face methodology was the most preferred mode of data collection. Somehow online research never gained its required popularity in India like other geographies. But we at ResearchFox were able to transform Qualitative and Quantitative methodologies to online modes during the lockdown period. Just when the awareness about Pandemic was starting during February- 2020 we started our In-Depth Interviews through Video Calls. By March 2020 most of our Quantitative Data Collection was happening through Online Panels.
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