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PPC Playbook is hosted by PPC experts, Shane Ryans and Maria Perilli. Episode 2 shows you how to save 20 to 30% on AdWords spend by taking advantage of basic SEO tactics and how to apply it to your PPC campaigns. Featuring special guest Jim Hedger of AlwaysDigitalMedia.com, Jim further discusses best practices for onsite SEO, keyword relevancy, user experience and quality score.
