Masterclass Session with Veronica Tsiros
Tuesday 16th October
by Kenneth William
Today we started the morning with Veronica Tsiros who is an Agency Account Manager from Clear Channel. What I learned today from her masterclass session today is an out of house advertising in which I have no idea what is it involve. The notes I have taken away from the session is flexibility, creativity and accountability. So as part of a group task we pitched an idea from a Nivea Skin Care in ways to create some content to present from the audiences between the ages 18-29′s. The idea from my group was very clever because we thought outside the box with the AR. So to promote the product you need to be more informative around the idea because it allows the consumers to be interested and know what is it they are buying. Skin care’ isn’t just for girls but also guys too in which every gender is entitiled to take pride of their skin and embrace it very confidently.
Snapchat- Social Media
Festivals- Glastonbury
Underground stations
Other Elements such as time period and day in which you need to figure out what will be the best time for your audiences.
Client
creative agency - media agency- digital agency/ pr agency- Media owners/suppliers
Reach- prime all potential markets buyers with strong messages to predispose customers to choose your brand+ activation targets likely buyers to drive short term purcharsers
Campaign effectiveness = reach 60% activation 40%
Reach activation and fame
35,000 panels delivering 90% reach
Digital activation
3,220 digital screens across the UK
Adshel Live 24% weekly reach
12.7m daily impacts
UK largest DOOH network
Fame
Own the moment to drive brand fame.’Famous brands are powerful premium and iconic’
Pictures are below what we did together as a group:
Veronica Tsiros- Clear Channel
What we did together as a group
Final ideas for our presentation
Social Media Plaforms
Twitter- @kprince_5
Instagram- business account -kprince_tv











