CORE VALUES we come back to our favourite client because we could built up everything from scratch and being the first. we positioned him in the luxury segment, focussing on the personal in personal training, and communicated similar to leading art galleries. targeting the educated of the HENRYs (high earners not rich yet). we went further and worked with visual artists to establish a language of layers. part of a luxury brand is its belief and what it contributes to society. core values. we asked @yvalgesto Yannick Val Gesto, represented by @levy.delval LevyDelval and introduced at @artbrussels Art Brussels as one of the most innovative young Belgium talents (see webpage of gallery for his CV) to interpret the core values, which are based on the British army background of the client. Yannick comes from the world of anime characters, fan art, Internet memes and gaming culture. “As individuals we cannot deny the digitalization of our visual language, culture and identity. (...) Whether it be related to human emotions, cyberculture, or a combination of the two, all of my work revolves around the physical manifestation of the digital.” attracting corporate clients as @rosasdance Rosas Dance, Anne Teresa DeKeersmaeke #saltsaltism #anneteresadekeersmaeker #pamdanziger #paultuckerpersonaltraining #yannickvalgesto (at Brussels, Belgium)