Yuri Kochiyama: Passion for Justice, (1993, documentary, 57min; still), A film by Pat Saunders and Rea Tajiri [Yuri Kochiyama Solidarity Project (YKSP). Women Make Movies (WMM), New York, NY]

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Yuri Kochiyama: Passion for Justice, (1993, documentary, 57min; still), A film by Pat Saunders and Rea Tajiri [Yuri Kochiyama Solidarity Project (YKSP). Women Make Movies (WMM), New York, NY]
This is a phrase originated from NBA player Kawhi Leonard just days after his team won the championship. The short video of him saying “what it do baby” while him and his teammate drove back to Toronto to celebrate their victory went viral and became an instant meme and trend. The video was all over twitter and instagram and for a while any time you saw somebody it was, “what it do babyyy” instead of a simple hello. Although the video is short and Leonard says only four words it became so popular because Kawhi Leonard is known as a quiet guy in the media, not one to show emotion very often on camera. Therefore, this was basically the first time the public had seen this “human” side of Leonard, even though only for about seven seconds, it was enough for fans of the superstar to take it and run. In fact, after this and seeing more emotion from Leonard at his team’s parade he became known as “The Fun Guy” which was picked up by his endorsement brand New Balance; putting out T-shirts with “Fun Guy” written across the chest. Throughout the sporting world Kawhi Leonard was now understood to be someone who takes basketball very seriously but also has a fun side to him that is very unique and social media platforms loved every moment of it. So much so that videos of Leonard in high school and college reemerged showing more of the “fun guy” doing things out of his nature. This phenomenon began in early June and though it has lost some steam as of now I doubt the vintage phrase will die out before the beginning of the next NBA season.
Yuri Kochiyama: Passion for Justice, (1993, documentary, 57min; still), A film by Pat Saunders and Rea Tajiri [Yuri Kochiyama Solidarity Project (YKSP). Women Make Movies (WMM), New York, NY]
I believe that the events that have unfolded recently on campus and Noble’s reading, Algorithms of Oppression both stem from one particular area of human psyche, unconscious biases. While it may be possible to give individuals the benefit of the doubt in some instances where their unconscious biases cloud their ability to see the true damage they have caused. However, it does not mean that all unconscious biases are adopted accidentally. Similar to the ways in which males and females at young ages are exposed to subliminal contexts that evidently persuade their thoughts into what is acceptable and expected from that gender. Females are taught to like pink and dolls and princesses while males are taught to like blue and legos and superheroes. Even if these childrens’ parents do not promote these acts in some way the message will still get across to them whether it is through television, other kids or now a days any source of the internet. These subliminal messages do not stop at children, adults can be persuaded one way or another based on things that they see on a consistent basis which is why biases that although, may be unconscious, are not implemented by accident.
That is why Noble is so adamant about search engine monopolies such as google. She believes that these search engines have such an influence on their everyday users that what ever they wish to present to us we unconsciously absorb and use in our everyday lives. Any social media source that an individual uses (such as Facebook, IG, Twitter) to be informed about the world around them can be inaccurate and flawed however that person may never know, leaving them having an incorrect assumption.
This concept can play into the recent events on campus because these students clearly did not see what they did as something that would cause such an uproar. However, given the culture of F&M you would think that students who have been here for as long as they have would understand the boundaries that are set when walking the line of cultural appropriation. Therefore, these students used stereotypical apparel that stemmed from potential unconscious biases they may in fact never realized that they had. In no way am I saying that these students are racist and didn't realize it but I think in order to make a halloween costume based on another’s culture you must think of that culture as inferior to your own or in a comedic way. That in itself can also stem from the use of the internet and television.
P A T S A U N D E R S
The first official band I was in was a blues band called "Black Cat Bone".
I'd been playing open mics at a little coffee house in Pontiac, MI - The Blue Note Cafe. While playing the open mics there, I met a drummer, Pat Saunders - who introduced me to a guitar player, Jacques Darville. We started practicing and eventually enlisted one of my coworkers at the time, Chris Jarjosa, to play bass. This is a recording of one of our first performances at the Blue Note Cafe back in September, 2000. Enjoy.