Jan 8, 2018
Good incentives acknowledge recognition, public perception, and the value of pursuing work that we can be proud of. So yes, if we want to persuade, we should appeal to interests not reason. But when it comes to interests, appeal not just to net worth but also to self-worth. First, the behavior you see is usually the result of incentives you don't see. Second, we generally get the behavior we reward.
Laurence Enderson c/o Farnam Street Blog