The Top 10 Mistakes in Behavior change, by the Stanford Captology lab
Top 10 Mistakes in Behavior Change
#1 Relying on willpower for long term change
Imagine willpower doesn't exist. That's step 1 to a better future.
#2 Attempting big leaps instead of baby steps
Seek tiny successes, one after another.
#3 Ignoring how environment shapes behaviors
Change your context & you change your life.
#4 Trying to stop old behaviors instead of creating new ones.
Focus on action, not avoidance
#5 Blaming failures on lack of motivation
Solution: Make the behavior easier to do.
#6 Underestimating the power of triggers
No behavior happens without a trigger.
#7 Believing that information leads to action
We humans aren't so rational.
#8 Focusing on abstract goals more than concrete behaviors
Abstract: Get in Shape Concrete: Walk 15 minutes today.
#9 Seeking to change a behavior forever, not for a short time.
A fixed period works better than "forever"
#10 Assuming the behavior change is difficult
Behavior change is not so hard when you have the right process To learn more, check out Stanford's Persuasive Tech lab.
We've spent time learning about true behavioral change because we think it's what people need in an ocean of flawed quick fixes. We're committed to continually embedding the latest science and understanding about creating lasting positive behaviors into all of our products.