#peter kafka

[heisenbergchronicles]

Actor Michael McKean doesn’t care how you watch his show ‘Better Call Saul’. Recode Media interview by Peter Kafka. 

(Stream Interview / Photo by Lou Aguilar)

[macdailynews]

Apple said to reveal Podcasts subscription service at 'Spring Loaded' event

Apple said to reveal Podcasts subscription service at ‘Spring Loaded’ event

Following up on a January report from The Information that Apple was prepping the launch of a new subscription-based podcast service, Vox Media’s Peter Kafka on Sunday tweeted that he believes Apple will announce a new Podcasts subscription service on Tuesday, at Apple’s “Spring Loaded” special event. https://twitter.com/pkafka/status/1383878437119479811 Podcasts can easily hand it off to…

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[funtime--error]

Fortnite is making close to $2 million a day from iPhone users

Peter Kafka, writing for Recode:

The astonishing thing about players spending money on Fortnite isn’t that they’re spending money on a mobile game — it’s that none of the spending helps them play the mobile game.

Fortnite is a massive hit in part because its microtransactions are strictly cosmetic. You can recommend it to friends and casual players without worrying they’ll be sucked into a manipulative gambling simulator.

It’s also better for long-term revenue. Players don’t feel exploited and are more likely to stick around.

🎮

[netzkobold]

From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.

[suryaray-blog]

Google talks mobile ads: lots of show, little substance

#SuryaRay #Surya As more readers migrate to mobile devices, nervous publishers are wondering if ad dollars will follow. On Monday, Google offered a flashy but unsatisfying response to this dilemma about small screens. The response came at an Advertising Week event in New York where Google’s head of mobile, Tim Reis, and other execs pranced on a Broadway stage adorned with marketing messages. The event was fluff which is a shame because publishers face a real pickle: how can they reclaim lost desktop dollars as readers move to mobile? For now, the problem is that many ad buyers think that mobile screens are too small for effective advertising while, at the same time, consumers find mobile ads invasive. If any these publishers came to hear Reis and other Googlers explain “how should I invest in mobile” (as the program promised), they were likely disappointed. Reis did little more than recite familiar facts about consumers using “multi-screen touchpoints” for shopping, and spout platitudes like “a sociological shift” and “small screen, big opportunities.” Reis’ nostrums, however, sounded like the _Book of Proverbs_ compared to what came next. The rest of the presentation featured over-caffeinated marketing cheerleaders who explained that Google had consulted honest-to-goodness anthropologists (with PhD’s!) who believe in the “power symbolism of small.” Just look, they said, at Tchaikovsky’s Nutcracker or little toy trucks – they’re small portals into worlds of imagination! It descended from there. Background screens flashed images of swimming fish and tribal drummers while one of the amped-up Googlers cited the movie _Grease_ to explain how “we want to be this quicksilver, protean self.” What any of this has to do with the small screen marketing dilemma is anyone’s guess. I suspect the audience member who had asked how ad buyers should respond to 7-inch tablets didn’t give a fig about quicksilver, protean anything. The only interesting part of the whole episode is why Google gave such a clunker in the first place. Perhaps the company read Peter Kafka’s story about how its search advertising business is becoming less dominant in the age of mobile. Or, maybe like the rest of us, Google is still figuring out the mobile riddle too. _(Image by Chepko Danil Vitalevich via Shutterstock)_ http://dlvr.it/2Fm03N @suryaray

[markedwardsworldwide]

[rsencion]

Steve Jobs was a pioneer of digital music, his legacy was tremendous. [...] But when he went home, he listened to vinyl.

Neil Young on the stage of "D: Dive into Media".

[dbloom]

All Things D's Peter Kafka with some hard data about bumps in subscriptions for at least one publication on Apple's Newstand. Heartening to see some significant acceleration in subscription sales once Popular Science debuted on the Newstand. I'll be interested to see how this kind of data evolves as Newstand continues over the next couple of years.