#peter morville

[c-o-v-e-r-s]

[searchonsite]

Faceted navigation is not simply a feature to check off a list.

Jeffery Callender, Peter Morville in A List Apart

[jnigrey]

The design of good houses requires an understanding of both the construction materials and the behavior of real humans

Peter Morville

[youexdee]

"Mission-Critical Infrastructure"

Information architecture is not about surface glamor; it’s about mission-critical infrastructure.  And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.

Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville

[dragoni]

Some people mistakenly use the terms user experience and usability almost interchangeably. However, usability is increasingly being used to refer specifically to the ease with which users can complete their intended tasks, and is closely associated with usability testing. Therefore, many perceive usability to be a rather tactical aspect of product design. In contrast, UX professionals use the term user experience much more broadly, to cover everything ranging from ease of use to user engagement to visual appeal. User experience better captures all of the psychological and behavioral aspects of users’ interactions with products.

To help define the objectives and scope of user experience efforts, as well as enable their meaningful measurement, I would like to propose a conceptual framework that describes four distinct elements of user experience, as shown in Figure 1, and how they interact with one another in driving better product designs.

Usability—Is It Easy to Complete Tasks?

Value—Does a Product Provide Value to Users?

Adoptability—Will People Start Using the Product?

Desirability—Is the Experience Fun and Engaging?

A key advantage of this conceptual model over other models of user experience is that it offers a way to prioritize UX efforts based on theirbusiness impact. For example, in the past, UX professionals placed great emphasis on usability while overlooking adoptability, an element this is often more important than usability when it comes to driving business results. In general, usability has less business impact relative to the other three elements of user experience, which focus on the access and motivation aspects of product usage, while usability is more about repeated usage.

Unlike my model, other models of user experience make little differentiation between UX elements in relation to business impact. For example, in the honeycomb model Peter Morville has proposed, the UX elements—including findability, credibility, value, usability, and accessibility—all appear to have equal importance. While they might actually have equal importance in terms of user experience, they affect business results differently. This is the key message that my model delivers. Leveraging this model to prioritize our UX efforts is a large topic in itself. I’ll discuss the business implications of this framework in future columns.

[cybernelson-blog]

[dragoni]

There’s been a bit of discussion recently about IA. OK, there’s always discussion about IA, but Elisabeth Hubert’s post on how IA is getting lost in a wireframe-first UX culture got a lot of traffic on twitter.

So, Peter Morville’s Prezei on understanding IA is timely.

[splatforms-blog]

What kind of skills do search engine optimizers need to succeed in today’s marketplace? Should SEOs be siloed into doing just SEO and close themselves out from other marketing skills? Or should the new kind of SEO should be jack of all trades and also the master of all trades?The modern day SEO should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics. Whether you're considering working in the SEO industry, or you're looking to hire an SEO, there are five must-have SEO skills. Let’s run through these five skills one by one and discuss why they are important.