Thesis 038: New design! + User testing
Version 7 of the design prototype is up!
You can view the Invision prototype live here.Â
Okay now on to user testing feedback! :)
Design Feedback / User Testing
Homepage CTA (Information input flow)
“Why not just always have the user enter in their name, dob, and zip, if this will guarantee more accurate info? This information isn’t that personal.” (1/3 users)
“Before I enter in my personal info, I want to know that you won’t share it with anyone else.. so maybe include a message about that, or a link to the privacy policy?” (1/3 users)
“I’m not sure about my address.” should say “I’m not sure if or where I’m registered to vote."
In response to the first question above… There are 2 things I considered for this information flow:
I want to make it easy for power users (i.e. users who know for sure that they’re registered and where) to get straight to the info, without having to give me identifying information.
Some people will balk at being asked up front for identifying info.
In general, it seems to be the case that there are 2 types of users:
The Comfortable Voter: Slightly older — maybe mid-late 30s. Comfortable with voting. Generally knows if they’re registered or not, and where. More likely to be resistant to giving personal information. Reads more carefully.
The New Voter: Slightly younger — early to late 20s. They generally feel like they don’t know much about voting or elections. Tends to skim more than reading every word. More likely to be unsure about where they’re registered to vote or if at all. Doesn’t mind being asked to give basic personal info such as name / dob / email, etc. They are used to this from the plethora of other apps that do this.
I’m currently trying to appeal to both types of users. Perhaps with a slightly stronger leaning towards the latter, while still trying to make sure that the former doesn’t feel alienated.
“It looks like each section of the homepage almost fills the screen on mobile… Should the edges of each section snap to the screen edges to center content?"
"Consider indicator dots to let me know how much more info is on the homepage. I wouldn’t have made it past first CTA on the homepage if this wasn’t a user test, so I wouldn’t have seen that there are other upcoming elections."
The “Send me reminders!” feature
Text VS Email — It was pretty split. Younger voters tend to prefer text, because they actually read it. Older voters tend to prefer email, because it feels less intrusive.
“How often will these be sent? I don’t want them if they’re going to be annoying, like in other apps."
For texts — Include “msg rates apply” text (1/3 users)
“You’re all set!” —> Include a note to the user that they can expect a text/email confirmation shortly.
“What are registration deadlines? Aren’t I already registered? I probably wouldn’t check this box.” (1/3 users)
“I want to see more information…"
Voter registration — “What would an inactive voter status be…?” (1/3 users)
Voter registration — “Is this actually what I would see on my official voter registration card?” (1/3 users)
Ballot — “Why do I care who a delegate is pledged to?” (1/3 users) I HAVE THIS SAME QUESTION FSAJDOLSANLDSA. And I still haven’t figured out how to answer it… ;_;
FAQ —  Add something in about absentee ballots for people who won’t be in town on the day of an election (1/3 users)
Next Election — Include an “Add to calendar” feature (3/3 users) (this could be next to the date for this election… and/or it can also be part of the text/email reminders…)
View Ballot — “Even if I’m registered with the Democratic party, I still kind of want to see the ballot for the other party..” (2/3 users)
“The header at the top doesn’t look like I can click on it.” (1/3 users)
“I thought the arrow on the homepage was a link that would scroll me down to the next area.” (1/3 users)
"The address input icon looks like an email icon. At first I thought you wanted my email address.. not my home address.” (1/3 users)
“This seems like a pro-Bernie app, because Sanders delegates are at the top of the list.. How does the order of this list get determined?” (on the page where you view the ballot) (1/3 users)
“I can’t vote in this app, right? Maybe make that more clear.” (1/3 users)
“Candidates are far down the page where i can see my info… What if I ONLY wanted to see the ballot? Although I can see why it’s like that if you intentionally want the user to see all this other information first…” (1/3 users)
“Why is the FAQ after the reminders CTA? Wouldn’t you want to answer these questions while the user is looking at their ballot?” (1/3 users)
When a user checks their voter registration, but they aren’t registered with that info (try a different address?)
Annnnd some positive feedback:
“Wow! The flow feels like it makes a lot more sense, and I love the language! I feel like you’re teaching people a lot about the process, without them even having to know what questions to ask, it feels really natural.” - MatÂ