The design of the “Philco PC” was inspired by the 1950′s design classic Philco Predicta, as well as an eclectic mixture of modern minimalism, the steampunk movement, and antiques. As lead designer Dave Schultze explains, “The result is a design aesthetic that blends multiple elements of the familiar, but with some surprisingly fresh styling that just so happens to house a state-of-the-art Windows 7 PC.”
The SchultzeWORKS designstudio has created a wide variety of consumer electronics and housewares for clients such as Microsoft, LG, and Target, but the Philco PC design received more attention than usual. “The design was a total labor of love,”
The result is a design aesthetic that blends multiple elements of the familiar, but with some surprisingly fresh styling that just so happens to house a state-of-the-art Windows 7 PC.