Jun 1, 2014
The one about a mid-Ohio bat company looking to make it big in MLB
The barriers to entry are very real, but in a business dominated by one, giant manufacturer, Phoenix Bats—a small baseball lumber company located in mid-Ohio—looks to turn the tide.
The batter’s box is a lonely place. Baseball is a team sport, but when a hitter digs in at the plate, he is preparing himself for a split-second duel with another man some 60 feet away. Wits and confidence refined by hours upon hours in the cage are adequate weapons to be sure, but when a nasty four-seamer comes screaming towards him, a hitter’s only real friend—and most lethal weapon—is his bat. If he can’t trust his bat, then he’s already lost the battle.
"Phoenix Rising" by Jeff Kasler