Glitterbomb of Truth: I just saw a sponsored ad on Instagram. It was from someone whose heart was “absolutely breaking” over photographers who are ready to serve their clients and yet, findnobody is booking. Photographers whose reservation books are empty. Yes, reservation books. Her words, not mine.
The ad went on because this individual wanted to “speak to your heart” by saying that she can “reassure you that you’re probably not the problem and many photographers are struggling with the very same thing.”
And then, my favorite part of the ad…she tells struggling photographers that they “have to realize that your photoshoots are LIMITING your income potential.” (Note: in a video promoting this groundbreaking offer, the words “book more photoshoots” are used with air quotes, as though they are just a silly notion.)
Let’s read that again for those in the back:
Photoshoots are LIMITING your potential.
Her solution? Drumroll please….
WORKSHOP! And she can teach you HOW!
This is everything wrong with the industry, my friends: photographers with no business and no track record of success teaching other photographers how to achieve success. And the cherry on top of this Delusional Sundae is the horrible advice to spend time workshopping rather than spend time GROWING YOUR BUSINESS.
Don’t fall for it, unless shortcuts and hypocrisy are your thing. xoxo