#physicalxdigital

[physicaldigital]

AI & Architecture

An Experimental Perspective

Is this the future of space planning?

[physicaldigital]

Inside Nordstrom’s 7-story flagship NYC store, where digital retail meets physical brick-and-mortar

NEW YORK CITY — I spent a little time across the country earlier this month in New York City and had a chance to check out how some of Seattle’s biggest companies are blending digital innovation with…

Deep integration of digital is changing retail. Here’s a few highlights from the new Nordstrom flagship:

The 7-story store in the heart of the nation’s fashion capital features the Nordstrom norms — top brands; good customer service; food and drink (seven restaurant and bar options!); on-site tailoring; etc.

Technology is sprinkled throughout, such as the augmented reality lipstick finder or the phone charging stations. There is a focus on picking up online orders, which have become a key part of Nordstrom’s growth strategy.

“Opening this flagship has been perhaps the most important milestone in our company’s long history,” Nordstrom co-president Erik Nordstrom said on the company’s third quarter earnings call.

[physicaldigital]

Spielberg Looks to Grow Virtual Reality Business With Retail Experience

Director Steven Spielberg and studio partners raise $11 million to draw consumers to a VR arcade offering the future of entertainment and shopping

We're not yet close to the VR tipping point, but exhibits like this push us exponentially closer.