#pickpacksellresearch

[bellamancuso]

Research

[bellamancuso]

Print

I created a small moodboard based on some of my favourite print ideas. I will explore prints as my packaging because I think that the outcome will be more current and interest my target audience. The colours which strike me the most are the brighter colours such as blue and pink or black and pink however I will play around with colours so that I can ask my target audience their opinions. I will make a range of experimentations to make it easier for my target audience to voice their opinions about my concepts. I aim to experiment with different methods of creating outcomes such as collage and print.

[bellamancuso]

Prints

Two of the main pieces of art which were pivital in the development of my ideas were ones found on Pintrest. Without using words they perfectly describe how I aim to make my own packaging look. I think the subtle colour ties the design together in a plesant way without being too much to look at or overbearing. There is the right balance between the both of the colours and this makes it easy on the eye. I will have to look at the information on a competitors packaging to compare it with my own and make sure im not missing any important elements out that may be overlooked by consumers such as the weight or the recycling logo marked on the side.

[bellamancuso]

Notes

I made some further notes based on some packaging. The images were secondary sourced from Pintrest and I wanted to take further notes on packaging which wasn’t necessaarily what I was doing, butwill help to influence me in my design choices moving forward in the project. I was drawn to the shapes of certain packaging, the typefaces used and a number of colour pallets which were striking. I aim to use this research to help me move forward and begin planning to create my own packaging in a way which will turn out as successful as the ones I have made notes on and attract my audience.

[bellamancuso]

Osbourne Pike

OsbornePike brand design | Tellus Chocolate | Rewilding nature

See how we created a brand for Tellus. A chocolate company doesn't just taste good, but does good by rewilding the planet with every bar.

I looked into the advertising agency Osbourne Pike as I was inspired by the visuals on their packaging. I came across their work when looking at a range of interesting designs and found this brief in particular. I thought that both the packaging and the print adverts were interesing and push what they intend to do for our enviroment in a creative manner.

I was drawn to their colour pallets as they draw in a more mature audience rather than a younger one. The colours are sophisticated yet still create a fun and inviting feeling. The packaging has the phrase ‘For the planet’ as the tagline which is effective as the audience are made aware of the brands ethos. I felt compelled to learn more about this brand after seeing their large billboard advertisement which sat like a collage against a busy street. The poster had the brands name clearly written beneath a large quote about deforestation, making it clear that the company feels strongly about the issues they are raising money for. I was also interested in the typeface they chose to use as it is unique and feels more inviting than a regular font such as Arial or Tahoma.

[antonyad1]

Measuring lines

While analysing the flour packaging at the beginning of this project, the main changes I wanted to make to the packaging were to use thicker paper to make it easier to store the flour and avoid spillage, and to add measuring lines. 

I tried to find food packaging with measuring lines in my kitchen and could only find them on the packaging for rice and butter. I've never come across flour packaging with measuring lines and I think that's a big drawback. My original idea was to just put lines on the paper, but then it would have been difficult to tell how much flour had been poured.

That’s why, I bought transparency foil on amazon to try and print on it and see if my idea would work. My first print was unsuccessful as the ink smudged when I touched it. I tried putting another layer of transparent foil over it and stapling them together, but the ink would spill out when I tried to fold the foil. My next idea to solve this problem was to fix it by melting the foil with a hair straightener, but that only made it wavy. 

I then tried using different print settings and realised that I had made the first print on the wrong side, which was not roughened. So the last print came out very strong, and I'm going to try and stick this sheet in a flour pack when I print the final design.

[antonyad1]

I went to Asda again yesterday as I needed more details about what is written on the back of flour packs. I also looked at what the sides of the different packs look like, some of them are left blank, so I stopped worrying about having to fill in all the space on my design. 

Apart from that, I also paid attention to the ingredients and allergens.

[antonyad1]

Saw these English kitchen tiles in a vintage shop today. 

They caught my eye because of the difference in the amount of detail. The left one has some bold lines and the right one is finely detailed. I want to stick to a medium amount of detail in my patterns. I don't want to be too abstract, but at the same time I can't use too much detail, as the tile squares themselves would be quite small on the flour package, and indistinguishable from a long distance.