Tech Crunch: The men are coming to Pinterest
Tech Crunch published an article today with some new stats about just how many men are pinning right alongside the millions of women we already know hang out on our favorite platform. We have some awesome male influencers on our roster, which is why it isn't surprising at all that these numbers are so high, but because Pinterest keeps their stats so private, we didn't know that compared with other forms of media, men are flocking to Pinterest.
For a long time, people would compare Pinterest to Twitter or Facebook, but those of us who spend a lot of time on the platform know it's way more like an ever-changing, custom curated magazine than a news feed.
The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on the site.
In addition, Pinterest says it has doubled the number of active male users in the past year. As per usual, Pinterest won’t say how many actives it has, male or female, but comScore says the site has 70 million monthly actives.
More men are using Pinterest in the U.S. than read Sports Illustrated and GQ combined, the company said, trying to put its male audience into perspective as compared with other media companies.
Also interesting is that the trend in emerging markets is one where Pinterest has a more even demographic split between males and females. For example, in India, Korea and Japan, the site is 50% male.
Read the entire Tech Crunch article here.
