#pixel mobb

[pjnormz]

Great tips from Pixel Mobb on using video in today's tech driven world to build brand recognition, increase profits, and customer loyalty.

[pjnormz]

A film review from someone who saw Pixel Mobb's short 'Single Status' at the NYIF festival in Hollywood, CA 2012 where we won 'Best Short Comedy'.

[pjnormz]

A PG-13 short comedy about Johnny, who gets more than he bargained for when he drives his friend to break up with his girl.

Happy Valentine's Day!

Produced by Pixel Mobb

Original Music by Danny Caiazzo of Fallout Shelter.

[pixelmobb-blog]

A short promo video and interview with Tattoo Artist Yosh, from The Ink Gallery in Staten Island. Yosh does some real amazing work.

Check him out on Facebook.

[pixelmobb-blog]

A reel consisting of a mix of Pixel Mobb's corporate, sports, fitness, and entertainment video production.

[pjnormz]

A video of handheld footage shot of Serge Devant's Ghost music video. Edited by me for Pixel Mobb.

[pjnormz]

A promo video for Global Events cut together from real life footage of live parties throughout the world captured on various camcorders and smart phones. Produced by Pixel Mobb.

[pixelmobb-blog]

Social Media: Fad or Fundamental Change?

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The hot word of the last few years has been 'social media'. At Pixel Mobb, we run into this word all the time. Most clients are not even sure exactly what it means, but they know it's something necessary for the future.

Wikipedia defines social media as "media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue."

A Brief History of Social Media

Social Media started (at least on computers) in the late 70's with the advent of Bulletin Board Systems (BBS). The first BBSes were "small servers powered by personal computers attached to a telephone modem, where one person at a time could dial in and get access. BBSes had social discussions on message boards, community-contributed file downloads, and online games." Since then, it has skyrocketed from the tech savvy to the masses. Now everyone is affected by social media. It's redefined relationships, communication, parenting, and now even government.

Fad or Fundamental Change?

Wikipedia points out a 'fad' is said to "catch on" when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone. So do any of us really believe that in the next few years, people are going to get bored with using facebook, twitter, linkedin, foursquare, youtube, and more? The only way that happens is if something better comes a long to replace it.

This is why social media is not a fad: It is a fundamental change in the way businesses will forever operate.

Many of the major brands are already realizing this. The old style of 'interruption marketing' has grown stale. People nowadays value 'word of mouth' marketing over everything else. This is because, with social media, word of mouth is everywhere.

Social Media Won the Whitehouse

Here is a great video that really breaks down the cataclysmic change that social media has ignited.

For our 'content creation haus', social media has presented vast opportunities to connect with talent, reach new customers, find useful tutorials, and even has affected the creation process itself by presenting unique ways to interact with an audience.

How has social media affected your business? How will it affect your business?

I think those are much more important questions to answer, then wondering when the 'fad' is going to end.