#pixlee

[kwong47]

Excited to announce that Pixlee won an award for best places to work in Silicon Valley. I'm a strong believer that being a good place to work is more than just perks; it's about people, platform, and purpose. The real question isn't what's for lunch or where your company party is, but how can a company be a platform for personal growth, accelerated learning, and social impact. #pixlee #pixleememories #pixleeteam (at Hilton San Francisco Union Square)

[officialgooroo]

Gooroo: What made you want to cofound the company, Pixlee?

Awad: First and foremost, we’re millennials. We’ve grown up with technology and understand how it has changed the world we live in. Around the time we created the company, we noticed that our peers were discovering and exploring trends in new ways: not only by seeing product ads on TV or the internet and crawling through product catalogs but also on their mobile phones, following fashion and fitness bloggers, connecting with like-minded peers through social networks like Instagram, Snapchat, Pinterest, YouTube, and messaging services like WhatsApp and WeChat. So in effect. And so, we already knew what the future would look like.

Gooroo: Where did you acquire most of your knowledge before you decided to invest your time into a start-up company?

Awad: Let me backtrack for a minute and note that when we were younger, we ran some companies and projects in high school. That’s when we basically created the first version of Pixlee without even realizing it — when you’re trying to promote something like a t-shirt company but can’t afford anything on ads, you turn to your customers to share their photos modeling the products on social media to help generate awareness for your brand. So I guess you can say we’ve been thinking about this for a long time. Combined with that knowledge, experience, and opportune timing specifically from the explosion of photo-based communication, we had the perfect storm of events that led us to create Pixlee.

Gooroo: What is your favorite part of the day?

Awad: The crux of a company is its people. Every day I am impressed and inspired by the people who show up and do the most incredible work. Whether it's delivering innovative products, helping customers come up with creative use cases, or closing that important deal, the people at Pixlee are best in doing what they do and it's a real privilege to get to work with them every day.

For more information about Gooroo, check ou thttp://www.gooroo.com

AWAD IS TALKING ABOUT HOW HE STARTED PIXLEE. PICK UP A FEW MORE TALENTS WITH GOOROO.

[curvycrip]

pixlee replied to your photoset:i had about an hours sleep and i dont feel too...

SPIDER TATTOO?? Best.

Ahh no they're just patterned tights! BUT I am tempted to get spiders tattooed. 

[curvycrip]

17, 20, 28

17: Have you ever watched the Superbowl all the way through?Ew no we don't have that in the UK anyway. I prefer playing to watching. 

20: Margarine or butter? Which did you grow up with?There are these neat spreadable butters I use whoops I'm in the middle ground. I grew up on margarine because it was cheaper.

28: If you had to look at one city skyline for the rest of your life, which would it be?Uhh.I dunno, I like Manchester and Torquay the best though. Mostly bc of the people there more than the city itself but it's a gorgeous skyline.

[smithieddigest]

Pixlee recently raised $1.5 million in seed funding with the help of investors such as Andreessen Horowitz, XSeed Capital, Ariel Polar and Rothenberg Ventures. The leading Personalized Visual Marketing company also hired new Chief Marketing Officer, Sharon Goldstein. “At Pixlee we are revolutionizing the relationship between people and brands,” said Kyle Wong, co-founder and CEO of Pixlee. “We stand at the crossroads of four tectonic shifts: the behavioral change from passive consumer to active consumer, the rapid rise in visual content on social media, increased access to data about consumer and the needs for brands to increase relevancy and responsiveness in online marketing. Pixlee is taking advantage of these industry changes to help brands personalize marketing using authentic consumer content.” Based in San Francisco, Pixlee is a provider of solutions that create, manage and measure successful user-generated photo and video campaigns. Unique to Pixlee is the ability to surface the best photos and video among the millions of pieces of brand-affiliated content uploaded by consumers daily. The company is already used by many leading lifestyle brands and organizations such as The North Face, UGG Australia, Coca-Cola, Red Bull, Ultra Music Festival, Julep and many more.

[curvycrip]

But....I don't want to be offensive! And I don't know what you like so surely that's important to know?

Aw maaaaaaaaaan

everyone knows what I like. I'm a D/s switch, so anything goes! its in my FAQ too uwu

bc its important to include such things in an FAQ

[efrazier12-blog]

Chat with Pixlee

Elijah: How do you measure actual effectiveness?

Pixlee: We look at the following: how much are they saving by not building a similar platforms, media ROI (i.e., certain number of impressions/CPM per photo), conversion rates – whether photo was liked/shared and did it lead to direct sale. However, engagement is the ultimate metric.

Elijah: Are customers fatigued by these efforts? If so, how do you plan to compete with that?

Pixlee: We haven’t seen consumer fatigue yet, but we see potential of that happening. One of our core beliefs, however, is that whenever you take a picture of a brand you love, you should be able to engage with the company.

Elijah: Are you, and social media marketing, more generally, one step ahead of the consumer or vice versa?

Pixlee: Consumers are more reactive than proactive. Eventually, we want to be less of a social media marketing tool and more of a company that manages data using social media. We simply see photos as a key part of enterprise marketing because of data it can provide.

[efrazier12-blog]

Pixlee - Marketing Companies Via User-Generated Photos

"Pixlee helps companies market using authentic customer photos. Our technology makes it simple to collect photos from existing social media platforms, curate them in a centralize location, an instantly publish on your website and other social media channels."

The company started as a collaborative photo-sharing means; further research showed organizations and businesses found the most use, revealing a huge untapped marketing opportunity. The company's platform centralizes and curates photos, uses photo intelligence to allow users to see photos most relevant to them, and provides actionable analytics and insights for the client.

Pixlee helps customers feel connected to a particular brand and helps promote authenticity by highlighting major and minor customers. Customer pages on client websites feature social links and encourage sales to gauge effectiveness. 

How It Works! | Pixlee Case Study: SF 49ers