#placebrand

[gilesmdavis]

(via Nymburk | colmo)

Lovely place branding from Czech Republic. I particularly like the mini castle on the N

[gilesmdavis]

a  ‘good’  brand  name  should  be,  namely:(i) simple:  that  is, easily recalled, spelled, spoken; (ii) distinctive; (iii) memorable; (iv) meaningful: that is, reflective  of  a  given  product’s  benefits;  (v)  evocative,  via  the  creation  of  appropriate  associations in the consumer’s mind, which may in turn link to relationships between product and consumer in relation to identity formation, nostalgia, and experience; (vi) protectable, typically  via  trademarking  or  other  methods  of  legal  protection;  and  (vii)  transferable  in  terms of the ability to be applied to other products within existing or new product categories... The slogan ‘Doncaster—discover the spirit’ represents the town’s attempt to project a more positive image (BBC, 2003). But associated message boards and blogs on the topic suggest that this has been met largely with scathing derision by internal and external stakeholders alike (see BBC, 2003; Chavtowns, 2008). On other occasions toponymic sloganising appears the epitome of blandness, such as ‘Wolverhampton—making it  happen’  or  ‘Middlesbrough—moving  forward’.  The  above  examples  could  arguably  be  seen as cases of toponym and associated marketing messages that do not gel; a form of place marketing  non  sequitur.  In  conventional  marketing  terms  this  would  be  seen  as  the  brand  communications message being at odds with perceived brand values... The  notion  of  the  place  brand  name  with  associated  brand  values  and  imagery  begins  to commodify the place itself. It helps to turn the place into a place ‘product’, a thing and artefact, by giving it a coherent brand identity. In doing this, there is an inherent process of limiting  the  possible  perceptive  versions  of  a  place  to  consumers—echoing  notions  of  the  brand monolith in the FMCG sector. In this respect, place branding campaigns, in an effort to project one universal reality (or hyperreality) of the place product to relevant audiences, often end up suppressing (albeit unintentionally) a place’s eclecticism and natural distinctiveness.

e-space.mmu.ac.uk/615010/7/a45571.pdf

Stumbled upon this and rather enjoyed it

[gilesmdavis]

Interesting place branding and some insight into their process

[placebranding]

Lo studio white ha realizzato l'identità per la città di Porto, l'identità riflette le numerose anime che compongono la città.

[placebranding]

Nel 2012 Bruce Mau Design è stato incaricato di fare il rebranding dell'immagine del Canada, in modo da abbandonare tutti i luoghi comuni. 

La campagna pensata da BMD non cerca di sfatare i luoghi comuni ma propone una rieducazione delle persone su quello che è davvero il Canada.

La campagna, basata sulle immagini, si propone di mettere a fuoco ciò che è realmente Canadese, racchiudendolo tra le due bande rosse verticali della bandiera.