Startup of the Week: Pointfall
Pointfall was merely a joke in its infancy. In fact, the idea was a joke in the first place. The group deal/daily deal market has been duplicated many times over. Unfortunately, this market has been causing problems for businesses that use this specific type of marketing platform. The term "loss leader" has been thrown around, but those who have used the platform would actually be happy if a "loss lead" were even achieved. Through a downfall of sub par valuations, major players in the market continue to squirm and squeal with only the option to either invest more resources or chop heads. In many cases, both end points were reached.
After humoring themselves with the faults in the group deal industry, Pointfall Founder & CEO, Sean Tepper, suggested that the market should simply provide 100% revenue to businesses while charging a flat monthly fee for usage. The concept would have remained a joke, but Founder & COO, Nic DiStasio, commented on its brilliance and decided to do his homework on the industry. To their surprise, he found over 30 entities with the same profit sharing model which generated the same lackluster results for businesses.
At this time, Pointfall implemented a survey to the local market asking how much businesses would pay per month if they could keep 100% of the revenue from all group deal sales. The masses voted on a number, and Pointfall used that number to define their pricing structure.
In April of 2013, Pointfall became a legitimate business. They then made the decision to close down their existing marketing and advertising businesses in order to drive forward 100% with Pointfall.
“There is no better time to act then right now.”
Consumers: Save More by Using Points!
Businesses: Keep 100% of the Profits
Sales Representatives: Earn High Commissions
Key Facts:
Founders: Sean Tepper (CEO) Nic DiStasio (COO)
Founded: April 2013
Employees: Less than 10
Funding: Self funded by the revenues generated through our marketing and advertising service based businesses. No investors and no loans required.
HQ Location: Hudson Business Lounge, 310 N. Broadway, Milwaukee, Wisconsin 53202
Website: pointfall.com