Yo, so we're kicking things off with this really ancient ad they taught us about back in college. I'll be honest, the original is fucking rad, I mean you got a kid wrapped in a roll of cotton wool, haha, that's some eye-catching shit! Almost makes you wonder why someone hasn't invented that shit in real life yet to keep these fuckin rascals in line y'know? Hahaha, shiiiit.
But as always, the fucking copy ruins the whole damn thing, like what does a brat rolled in cotton wool have to do with selling a fucking volvo? For real though, how the hell did that even get past client? So anyway, I figured I'd try my best to salvage this thing and viola bitches! Polonecks! Motherfuckers in the 60s loved polonecks! I see them wearing that shit all the time on Madmen. I'm pretty sure that the art director for this had a similar kinda vision that for some reason got pushed aside (my heart goes out to the dude).
This shit would've sent sales through the roof. Cannes gold, bitches!