fuck copywriters

a badass "junior" art director at ogilvy & mather cape town tryna show all y'all how much better ads could have been without copywriters. if you're a copywriter in south africa and got a beef then send your portfolio to [email protected], you pretentious fuck.

[fuckcopywriters]

Aight, so this was an ad originally done for a publication called The Economist. I've skimmed over the thing a few times and it seemed pretty intellectual. Y'know, lots of big words and shit. The original is what you might call a "copy-driven" ad - and that's the fuckin problem right there; ain't never been a decent ad to come out that had an emphasis on writing over art direction. I ain't hearing none of that. That will probably explain why the original ad never really got to the point. I fixed all that though, even got a bonafide endorsement on that shit. Dawg, how you gonna argue with Einstein? Watch and learn, ol' timers.

[fuckcopywriters]

Yo, so we're kicking things off with this really ancient ad they taught us about back in college. I'll be honest, the original is fucking rad, I mean you got a kid wrapped in a roll of cotton wool, haha, that's some eye-catching shit! Almost makes you wonder why someone hasn't invented that shit in real life yet to keep these fuckin rascals in line y'know? Hahaha, shiiiit. But as always, the fucking copy ruins the whole damn thing, like what does a brat rolled in cotton wool have to do with selling a fucking volvo? For real though, how the hell did that even get past client? So anyway, I figured I'd try my best to salvage this thing and viola bitches! Polonecks! Motherfuckers in the 60s loved polonecks! I see them wearing that shit all the time on Madmen. I'm pretty sure that the art director for this had a similar kinda vision that for some reason got pushed aside (my heart goes out to the dude). This shit would've sent sales through the roof. Cannes gold, bitches!