#polotag

[eadcosmos]

Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then.

[ogilvydigitalhealth]

Ogilvy CapeTown have powered through and delivered a cracking campaign for Volkswagen with the creation of #PoloTag. In accordance with VW’s love for a good social campaign (#woofwagon for instance) Ogilvy CT have gone one further and brought us a campaign that reached across 3 major South African cities in 6 days. With an aim to get people inside the new Polo and show off the improved interior, the campaign relied on a socially integrated framework to encourage interaction. When people spotted the car, they could drive it there and then if they tagged it on Twitter. Furthermore clues about the car's location were live tweeted to drum up the competition. Whoever drove it longest got to walk away with a brand spanking new VW Polo.  

[tuviejauy]

Un auto regalado.