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Identity Rebrand for Photographer Dustin Askland.
Art Directed and Designed by McCalmanCo.
“Dustin is a Brooklyn based talent, who wanted a contemporary update on his online and promotional presence. I designed a double-sided poster which represented his range and classic eye. The website was inspired by the cascading vertical structure of the Tumblr app.”
Identity and Portfolio Redesign for Photographer Maren Caruso.
Art Directed and Designed by McCalmanCo.
“Photographer Maren Caruso hired the studio to rebrand her professional identity and re-edit her printed portfolio, which we designed as a hardcover book. A real treat to collaborate with Maren.”
Promotional Piece for Photographer Amy Harrity.
Art Directed and Designed by McCalmanCo.
“Amy hired us to produce her printed portfolio for her first trip to New York to meet with agencies and magazines. She also wanted a leave-behind poster, and we designed a sexy double sided 22 x 28 folded newsprint piece.”
Look-book for photographer and denim enthusiast Farhad Samari.
Design by McCalmanCo.
“Los Angeles-based photographer Farhad Samari contacted the studio through a referral and wanted a brand overhaul, as well as a portfolio edit. His enthusiasm was palpable. Farhad has been chronicling the rise of boutique denim brands across the country. This look-book is a gorgeous love letter to the history and legacy of denim in America.”
Promotional piece for photographer Noel Spirandelli.
Design by McCalmanCo.
“Dynamic photographer Noel wanted a website and portfolio that would allow him to reestablish himself as a commercial fine art photographer. We designed a stationery page of multiple images that could be edited at whim and a blog / tumblr page.”
Spread from promotional book for Jessica Antola.
Designed by McCalmanCo.
“Jessica is a photographer that we've admired for years from afar until Kelly Montez of Apostrophe Reps put us in touch. Our chemistry was immediate. We designed a new brand identity, as well as consulted on her online and printed book.”
Spread from Justin Fantl’s promo book Specere.
Designed by McCalmanCo.
“LA based Justin Fantl hired the studio to design his printed promos, which combines his very graphic still life photographs with dynamic typography. What started as a one-off project has become on ongoing and rewarding collaboration. We've approached each project as series of creative design solutions, which expands Justin's ongoing evolution as a photographer and considering the best format for the printed series to live in. The first promotional piece was a newsprint book which incorporated graphic typography as personality on the different categories of Justin's work. The second one was a poster that explained Justin's fascination with optical illusions and how it has framed the direction of his work. The third piece is a 32 page book on microscopic specimens, called 'Specere' (viewing order is inverse, newest first).
Branding and portfolio design for photographer Caroline Schiff.
Design by McCalmanCo.
“A seven-month project from start to finish, Caroline hired us to re-brand her professional print and online identity in addition to building her portfolio from scratch. We delved into her professional identity from the ground up and crafted a new narrative of personal interests and professional collaborators. Caroline was a smart and canny collaborator. We were very proud of the final results.”
