The PoshCast is Poshly’s exclusive podcast series for brands. Part focus group, part research report, you will hear candid conversations direct with consumers across a variety of trending topics. In this episode…
More and more beauty apps are letting users create personalized virtual makeup looks right on their home screen. By simply taking a selfie or uploading your photo, users can test out makeup products or hair styles. In just the last month the number of beauty consumers whose real-life makeup looks are inspired by virtual makeup apps has increased by 7%.
Tune in to this episode, hosted by Poshly team member Rashna Kharas, to hear more about this topic directly from consumers. Duration: 27:14.
Quotes from this episode:
+ “It kind of made me become a little bit more I guess confident in applying eye liner, so going back to the L'Oreal app, it's cool because I can see like a cat eye versus like very thick or thin, so I can kind of see what I would like on myself as opposed to other people's eyes.” – Mesha from Chicago
+ “It does influence me because that's what I'm already thinking about and then it's fun to like kind of look at it myself that way. That kind of helps seal the deal...” – Lorraine from Nebraska
Questions or feedback? Reach out to Poshly at [email protected].
