HELLO EVERYONE WELCOME BACK, FROM DECIDING WHAT MY FINAL MAJOR PROJECT IDEA WOULD BEING ALL ABOUT DEVELOPING MY BRAND FASHION FUSION. I WILL BE MOVING FORWARD TO THE RESEARCH GATHERING SOME SOURCES TO RESEARCH IN DEPTH TO HELP ME WITH MY UNDERSTANDING AND MY PROJECT OVERALL. THIS POWERPOINT PRESENTATION SHOWING MY INITIAL RESEARCH STARTING WITH TOMMY HILFIGER/TOMMY JEANS TO HELP INSPIRE THE MAKING OF MY OWN T-SHIRTS AND UNDERSTAND THE RANGE OF STYLING THEY USE AND HOW THEY REPRESENT THE TOMMY HILFIGER AS A HOLE. LOOKING AT ART AND DESIGN CONTEXTS. NEXT MOVING ONTO MOTEL ROCKS RESEARCHING INTO MORE DETAIL WITH LOOKING MORE AT THE BRAND ITSELF AND THEIR ADVERTISING. RESEARCHING THEIR FILM CONTEXTS AND LOOKING AT THEIR SOCIAL MEDIA AND HOW THEY HOLD THEMSELVES TO PROMOTE THEIR BRAND ONLINE. LOOKING AT THEIR ADVERTISEMENTS AND HOW THEY EMBODY MOTEL ROCKS TO HELP INSIRE MY VIDEO. LEARNING THAT TRENDS IS A MASSIVE PART TO FASHION AND KEEPING UP TO DATE WITH THEM IS IMPORTANT. NEXT I MOVED ONTO LOOKING AT ELLE MAGAZINE RESEARCHING THE GRAPHIC CONTEXTS IN THE PAGES. SEEING HOW MAGAZINES USE COLOURS AND LAYOUTS TO PORTRAY CERTAIN MESSAGES IN THEIR WORK HELPING ME WITH DIFFERENT UNDERSTANDINGS IN MAGAZINES GIVING ME INSPIRATION FOR MY LOOK-BOOK. LASTLY LOOKING AT EMPORIO ARMANI IN ELLE MAGAZINE LOOKING AT PHOTOGRAPHY AND FASHION DESIGN CONTEXTS. LEARNING HOW BRANDS USE COLOURING,STYLING AND EDITING TO COINCIDE THEIR BRAND IN THEIR DESIGNS. HELPING ME WITH INSPIRATION FOR MY PHOTOSHOOTS AND POSTERS FOR FASHION FUSION.

















