Discover Top Posts Tagged with #ppresearch

第7回観察会〈新宿御苑編〉

日時：2015年3月28日（土）10時半～15時

参加者 4名　

しばらくぶりPPResarch。２月に私が高知県にある牧野植物園へ行き温室に心奪われたことをきっかけに今回は都内にある温室へ行くことにした。ちょうど桜も見頃ということでどちらも楽しめる新宿御苑に行くことにした。今回は所員以外にひとり飛び入りの参加者を迎えた。集合場所は温室に近い大木戸門。

久しぶりの開催であることと初めての参加者がいることから今回は散策前にお題を出してみることにした。お題は以下の通り。

【温室作文】

一つの植物を選んで元の生息地について調べ自生している様子を想像してみる。

一つの植物を選んでその一生について調べてみる。

一つの植物を選んでもしもそれが日本に自生しているとしたらと想像してみる。

一つの植物を選んでもしもそれが宇宙から降ってきた種でふえたとしたらと想像してみる。

一つの植物を選んでそこからきこえてきそうな音楽を想像してみる。

この中のひとつを小さな紙を折ったくじ引きによって決めた。各々その紙をもとに温室内を巡った。

温室からでて新宿御苑内を歩く。最高のお花見日和ということもあってお昼は桜の下で。

新宿御苑では季節ごとに園内マップがかわる。その季節に鑑賞が楽しめる草花がマップに記されていて今の時期は様々な桜の品種の位置を確認することが出来る。これは遅れてきた岡本所員に新宿御苑内での位置を伝えるのに役立った。

帰りは千駄ケ谷門へ抜けて千駄ケ谷駅で解散。

（テキスト／岩田）

〈各研究所員のレポート〉

編集中

#PPResearch #IWATA #KAWAKUBO #OKAMOTO #MINOSHIMA

An interesting look at what can be associated with shapes. I really want my visuals to convey a message, whether they be type or illustration and so by learning and understanding what different shapes can mean I can begin to craft my visuals on the basis of displaying the message I want to display.

#PP #PPResearch

Colour Affects: your mood, your behaviour, potential clients' perceptions of your company, sales of your product, purchasing decisions, the atmosphere in your home, the atmosphere in your workplace and therefore stress levels and absenteeism.

In order to create something visual that connects with an audience I have to first understand the psychological effects that colours and shapes have on people. Colour association is when we assign certain colours to specific colours. This can help when looking to describe something about me or my brand through strictly visuals.

I think for my design I will take into consideration the effects that my colour choice will have. I understand that though colour association is a good way of conveying a personality, it isn't always the best rule to go by. I want to make visuals that look good, but have meaning; so I think keeping colour association in mind when designing is a good starting point.

#PP #PPResearch

Basic Questions on Myself.

What qualities best define me? Both as a person and to work with. I feel that I have a passionate personality; if I believe in something I am dedicated to producing work that reflects that subject in the best possible way. I also feel that in social context I work very well. I'd like to think that when it comes to helping others I am very enthusiastic with being someone they can rely on, and providing help if and when they need it. I think that compassion is really a quality that has it's place in everything in life, no matter what situation, place or people you may be surrounded by there is always something to be gained from caring for others. I feel that passion and compassion are my biggest qualities but also I feel that I am a very outgoing, confident person to be around and I understand that sometimes we make mistakes, we make the wrong choices and that not everything always goes our way. I think that to understand this as early as possible helps to mature our thought process and make smarter moves in the future. How can these qualities differentiate me to others? I think that these qualities show that, when it comes to work, I am not afraid to try and push ideas. Understanding people plays a massive role in knowing what a client is looking for and then to be smart but playful in the way you approach a brief can have some really interesting results whilst communicating with the client that I am someone who can be relied upon. I feel that the strength of my brand will lie in the relationships I form with the audience.

Why do I choose to do design? Design is something that has always interested me. In the first stages it was simply because of aesthetics, but as I grew older and became more in tune with the world and it's goings on I became far more interested in how design can influence people. Design has not only a visual purpose but also can change how people think and act. It can be used for great things or can be used to inflict hate and bring people down. The power that it holds is something that draws me to it, I believe that a great designer, with a great mind, can change the world.

What else am I interested in? There are many things that interest me outside of design, but they all lead back to a basic appreciation for creativity. Music is something I want to pursue alongside design. Through music I've learned many things, mostly about myself, that can carry over into other areas of my life. Song writing to me is about honesty; trying to make a point of view connect with people and to make them feel something familiar. Understanding how people react to situations and how emotions can be connected to memories is something that is useful not only in a work context but also in a social one too. I also enjoy board sports such as surfing and snowboarding. Again this revolves around find your own style, it's something that allows personality to shine through and lead your movements.

What do I feel is important? I think when it comes down to it I feel that I am very focused on understanding how people think and also learning how I think. Understanding who people are and why they act that way, it's something I think if everyone were to become more aware of, could drastically change the world. I think essentially what it comes down to, when we strip away the value people hold for materialistic things, we're left with human connection which feels to me like a foundation of life that maybe some people have forgotten. I want to make people as comfortable as they can be in any situation whether it be work or leisure. I feel if I can get that right, then the trust will follow and relationships can be made.

What audience am I aiming for? Ideally I am looking to aim at both males and females, between the ages of 22-35. People who are starting or looking to improve a business, brand or project. People who are enthusiastic about the possibilities that come with change and understand that adapting to accommodate themselves is the future of business. I want people who have an open mind when it comes to design, who are open to ideas that may push them out of their comfort zone. I think this age range is good for finding people who are still fresh onto the scene, people who take business in new directions in terms of thought process and application.

How can I connect with this audience through my personality? I think the best way of connecting my personality to the audience is to develop a unique writing style. The ways in which I present myself through what I write is almost like a digital handshake. It gives me a chance to look the audience in the eye and give my first impression (at least the first impression of character after the visuals). I feel that I know the line between being professional and being informal, and so I feel my writing style and behaviour can communicate who I am as I can talk with a sense of someone who doesn't think their above or better than anyone, but has a subtle sense of confidence which is what allows people to know that I know what I'm talking about. Also a way of connecting could be through finding out what it is that my audience needs. After all I am offering a service so as a brand I want people to associate me with helping themselves. This can be done through market research such as questionnaires, surveys or offers which ask for people to let me know what it is that they need doing, be it design or something general about their ideas.

How do I want people to feel about me? I want people to feel that I am someone who can be relied upon to be there when they need it, and to know that I will produce work to the highest of my ability. I want them to know that I am happy to work side by side to help work out the best solution to their problems. I want them to feel that I am an honest person, as honesty and transparency can allow them to trust me more. When I need something doing, I'd prefer to have someone who seems like they want to help; there is nothing more off putting than offering work to someone who doesn't want to do it. No matter what the situation, enthusiasm for what you doing goes a long way in showing your work ethic and who you are.

How do I want people to feel about themselves when they see me? Through my research I've found that the best brands make people feel better about themselves. I understand this is hard to do considering my brand is technically just me, however I feel that the interactions I have with people I work with can leave an impression that reflects both me and them in a positive light. I have had meetings with people where I have walked away feeling inspired, like I can make more of a difference, push a little further etc. It's this positive impact on people's lives that clients will remember. People want to feel better about themselves and I hope that with a bit of practice and experience I can learn how to change people's perceptions like that.

What do I think is important for an audience? There are a few main things that are important for an audience. One is transparency in the brand, what you see is what you get. If people can see that you are honest, they tend to trust you more, which means you'll be able to create relationships which leads to loyal clients. Another is knowing the brand understands what it is that you are looking for. As a customer I like to know that the brand is tackling issues that concern me as I then know that they care for my needs. The last main thing is being included in the brand. Everyone likes to feel like a participant in a community of people who appreciate the same things you do. Being engaged makes it feel like the brand is there for you on a personal level.

What will this achieve? I'm hoping to gain from this more of an insight into who I am. I feel that once I understand what it is that I am branding it will become easier to develop visuals for that. I feel like this has done that for me. There are things in this Q+A that really brought to light what I want to make clear in my brand and what really defines me.

#PP #PPResearch

So far what are the most important elements of a brand?

From the initial research I have done I've found that the values are most important when establishing a brand. What is it that I believe in? What do I want to communicate with the audience? And how do I want the audience to feel about me/themselves when engaged with my brand.

I feel that I should come up with a set of questions to help myself understand who I am as a professional, but also who I am as a person as then I can start to identify my core values which will lead to development of a strong brand ethic.

Core personality/basic questions:

What qualities best define me? Both as a person and to work with. How can these qualities differentiate me to others? Why do I choose to do design? What else am I interested in? What do I feel is important? What audience am I aiming for? How can I connect with this audience through my personality? How do I want people to feel about me? How do I want people to feel about themselves when they see me? What do I think is important for an audience? How can I tend to the needs of the audience?

Visual questions:

How can I visualize personality? How can I attract specific audiences through design? How can design evoke emotional responses? What is engaging design?

#PP #PPResearch

Find your brand in 4 easy steps and share your unique gift with the audiences who need you.

"Step One: How am I unique? A personal brand articulates the specific qualities you possess that make you stand out from the competition. To begin, therefore, you must start by defining what is unique or unusual about you by answering these 3 questions:

1. What is your essence? 2. What are you like to work with? 3. What do people remember most about you and how would they describe the experience of working with you?

Step Two: How is what I do distinctive? The next step is to look at how yourself as a whole and figure out how which you do is unique. Look at your interests, hobbies and preferences. For example, what do your three favorite books, movies or songs say about you? What would someone learn by knowing your taste in music, food or sports? 1. What are your favorite interests? What do they say about you? 2. How does what you do, combined with what makes you unique, distinguish you from your peers in your profession or field of expertise?

Step Three: Who is my target audience and why I am the best person to satisfy their needs? Because creative artists do not work in a vacuum, the third step in creating a personal brand is identifying your target audience. This step is critical for two reasons: first, it validates that your unique gifts are commercially viable, and second, it helps clarify your objectives so you can map your career path as efficiently as possible. To complete step 3, answer these questions: 1. Who is your ideal target audience? Create a profile of one individual who exemplifies the qualities of the audience you would most want to perform, teach or work for in your creative profession. Write down a list of these qualities. 2. Rank these qualities in their order of importance to you. 3. Why are you are uniquely positioned to satisfy the needs of this audience?

Step Four: Why do I do what I do? The last – and probably most important -- step in creating your personal brand is to commit to your brand on an emotional level in order to connect deeply with your target audience. Ask yourself the following questions: If the world were a perfect place, what work would I be doing? In this perfect world, what am I achieving through my work? In this perfect world, how am I impacting audiences?" Although some parts of this article can be seen as a little cliché, there are some important questions in this that I need to ask myself. Knowing these answers will help to speed up the process of designing and crafing my personal brand.

#PP #PPResearch

If you are unclear about your personal brand, just pay attention to what your co-workers seek you out for. That is a good place to start.

http://www.careerealism.com/personal-branding-examples/

#PP #PPResearch

You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.

"Here are 5 tips from Michael Hyatt.

Define your audience.

The focus of your blog—and all your content—must be your readers. What are their needs? What are their pains? How can you help?

Of course, you could guess, but you’ll run the risk of being wrong. An ideal way to remove the guesswork is to conduct a survey. Ask a few specific questions to uncover demographic and psychographic information.

As a result of your survey, you’ll be able to profile your audience and work toward developing more focused content with a much greater probability of resonating with your readers.

Create a clear value proposition.

What can you offer your audience? What will they get from investing their time in your content? Do you offer resources to help people work smarter? Do you offer leadership insights? These are just a couple of examples.

Create a succinct and simple answer and you have your value proposition. You may have to experiment with your value proposition and revise it from time to time.

A clear value proposition will serve as a framework for all your efforts.

Write a compelling brand slogan.

Remind yourself of the level of noise in media today and recognize how critical it is to make a strong impression quickly.

A great way to address this challenge is to distill your value proposition into a slogan.

Here are some good ones:

Lifehacker’s slogan is “Tips, tricks, and downloads for getting things done.”

Social Media Examiner claims to be “Your guide to the social media jungle.”

Ramit Sethi promises, “I will teach you to be rich.”

Feldman Creative promises to “Turn on the power of online marketing.”

How can you summarize your brand promise in a concise slogan?

Show yourself.

People want to connect with people, not merely brands.

Presenting a great photo of yourself helps establish credibility and build trust. It also helps you connect via social media.

Get a great headshot that captures the real, authentic you. Invest in a professional photo shoot or if you prefer not to part with the money, hit up a friend with a quality camera and a command of portrait photography.

Go into the session with a plan. Tell the photographer the impression you aim to create, the you you’re looking to capture.

After reviewing the photos, pick one headshot to use on your website and across all your social media networks. Michael Hyatt offers some ideas for capturing yourself in action:

Working at your computer

Analyzing your client’s data

Coaching one-on-one

Facilitating a small group meeting

Recording a podcast

Shooting a video

Speaking before a large crowd

Autographing your book at an event

My opinion is the photo that will serve you best is simply you looking into the lens smiling, looking friendly and approachable—with no distractions.

Establish a look.

Any memorable brand, your personal brand included, should present itself consistently. Using a variety of logos, colors, and fonts will confuse your audience.

Develop a look for your personal brand with:

A professionally designed logo

A pleasing color palette

A limited menu of fonts

Apply the standards you create to everything—your website, business cards, advertising, etc."

Some points to help with professional attitude and networking behavior.

The power of your network:

Building a great network takes time. Make it part of your daily routine and seek to expand it continuously.

The wider your network, the more resources you have to solve problems.

Follow up with new connections you make promptly, stay in touch, and always follow-through on your promises.

Connect the people in your network to each other.

Think big: