#pr tools

[rainbowreactt]

Using a press release distribution service like 24-7 Press Release can potentially increase your website traffic by providing exposure to your news or announcements. When your press release gets distributed and published on various news websites and platforms, it can attract attention, leading people to visit your website for more information. Additionally, if journalists or bloggers pick up your story, it can further amplify the reach and drive traffic to your site.

Get ready for a revolution in online visibility – 24-7 Press Release is the must-have tool that will transform your website into a sensation. Excited and skeptical? I was too, but this platform is the golden ticket to success.

User-Friendly Bliss:

Say goodbye to PR headaches! 24-7 Press Release is a breeze to use, making you a PR pro in minutes. No jargon, just an easy, enjoyable journey to skyrocketing your website’s reach.

Widespread Dominance:

Hold onto your seat – post-submission, 24-7 Press Release takes your message everywhere. From the giants of mainstream news to hidden gems in niche blogs, it’s not just distribution; it’s a total takeover. Your message becomes an unstoppable force.

Insider Insights:

Unlock the secrets of success with mind-blowing analytics. It’s like having your own spy network monitoring every move of your audience. Who’s clicking? Where are they clicking from? It turns your campaign from guesswork into a precise science.

Content is King:

But here’s the deal – to reign supreme, your content must be king. 24-7 Press Release amplifies genius, not mediocrity. Craft your message like a pro, and watch this powerhouse take it to the next level.

Unleash the Revolution:

In the grand finale, 24-7 Press Release isn’t just a tool; it’s a revolution. Reshape your online presence, propel your website to stardom. With a user-friendly interface, a distribution network that dominates, and analytics that decode success, this platform is a must-have. Quality content is your ticket; 24-7 Press Release is your ride to stardom. Ready to make waves?

[rotmanprwriter]

Paid Newswire.ca copy again substandard: writing mistakes galore

Paid Newswire.ca copy again substandard: writing mistakes galore

The PR Writer, and newswire scourage, is back at it again, after some absence critiquing misguided PR copy. A shout out and thanks to my CDPR 211 “Strategic Storytelling” students at Toronto Metropolitan University who found these two gems in an assignment to find online news releases with CP Style mistakes.  #1 Original headline: Cineplex Logo (CNW Group/Cineplex) #ForYou: Cineplex and…

View On WordPress

[inkrepublique]

Read about why it is important to structure the press release in a certain format to garner maximum visibility. Sharing below a few Do’s & Don’ts’ while putting together a press release.

Structure Of A Press Release: Why It Is Important To Structure The PR In A Certain Format?

A press release is one of the most important tools when communicating any significant announcement or development at your startup/company. A good press release will help you garner the right kind of eyeballs, and help initiate conversations for your brand through various forms of the media. This in turn helps maximize visibility for your brand.

On the other hand, a poorly written press release can put the brand on the media back burner. This can happen because for 2 reasons – a badly written release without the key details does not hold the attention of the journalist, two- it may create an unfavourable image about your brand and it can result in minimum mileage for the announcement.

However, to avoid the above mistakes, learning to structure and write a press release becomes an important aspect. Sharing below a few Do’s & Don’ts’ while putting together a press release.

Here are a few tips to keep in mind:

Cover the details of the event with the 5 Ws & 1 H.

In other words always outline the Who, What, Where, When, Why and How of the event in a press release. Cover the most important parts of the announcement right at the beginning so that you can capture the attention of the reader.

Always refer to a press release format to help you cover the important aspects

This will help give you an idea of what to cover, the order in which it can be covered and the layout you can use to put a format to it. You can also include contact details that you may want to share here.

Restrict it with a word count

Short and crisp press releases tend to gain more eyeballs, the reason being the important aspects will get covered to the point. Always limit the word count to 600-800 words covering all the important aspects.

Include information that is timely and backed by statistics

Timely events/news always has the tendency to get covered easily especially if it comprises accurate, relevant and interesting facts. Back these with data and it will immediately catch journalists’ attention.

Convey the most through the ‘Hook’

In a day and age when information is bombarded to journalists, always have a hook (in other words a catchy headline) that can catch their attention.

[prmarketingtools]

PRmarketing.tools is a directory of PR and marketing tools, which lets you select the best PR and marketing tools by providing their aggregated User Satisfaction Index as well as various features facilitating selection. Check it out!

[rotmanprwriter]

One more PRTool for the holiday: Get rid of the word ‘you’ in your copy

One more PRTool for the holiday: Get rid of the word ‘you’ in your copy

In the PR Writer’s last PR Tools post, I called out the OMA’s writing for excessive use of ‘you’ in the copy. Some have asked, why is it important to edit out? Two reasons:  Addressing readers is irrelevant as they know they are reading something from the writer. ‘You’ and ‘yours’ are extraneous words that can almost always edited out, saving on copy. There are better ways to express…

View On WordPress

[prmarketingtools]

Cision, a leading provider of PR software, has rolled out Analytics Dashboards and Interactive Reports to make it faster and easier to demonstrate the real business impact of earned media.

[rotmanprwriter]

More PR Tools: Get rid of ad jargon in headlines and press releases – it’s never used

More PR Tools: Get rid of ad jargon in headlines and press releases – it’s never used

In this edition of PR Tools, once again, you need not look long and hard to find press releases crying out for basic edits and reduced word counts. Easy-to-correct mistakes abound in these two news releases, one from Canada’s newswire.ca today and the other from prnewswire.com in the U.S. in the next post. Let’s take a look: 

 Original Headline

Customers Can Now Get Same-Day, On-Demand…

View On WordPress

[rotmanprwriter]

Leon’s Furniture PR Needs Some Polish

Leon’s Furniture PR Needs Some Polish

In this latest instalment of PR Tools, @LeonsFurniture chain made many instructive press release mistakes. As usual, the PR Writer is mystified how a major national chain like Leon’s can pay significant sums to distribute a news release with so many basic mistakes and a need for editing. Let’s start with the headline. #PR #PRwriting #humberpr #pressrelease

Original headline

Leon’s Announces…

View On WordPress