CATCH OF THE DAY #96 What a f***ing good read. ‘Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack.‘You’re crazy, you’ll never out-run a tiger,’ says the other explorer. ‘I don’t have to out-run the tiger,’ he replies.‘I just have to out-run you.’ ‘Predatory Thinking’ involves looking at a challenge you can't solve and getting upstream of it – changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. CATCH ME IF YOU CAN.
