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Learn how AI-driven pricing intelligence helps automotive aftermarket businesses manage volatility and optimize pricing in 2026.
Scaling Aftermarket Pricing Operations with AI-Driven Pricing Intelligence
As product catalogs and channels expand, manual pricing becomes unsustainable. This article shows how AI-driven pricing intelligence helps businesses scale pricing operations while maintaining consistency, competitiveness, and margin discipline.
𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝗜𝗻𝘃𝗶𝘁𝗲 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗚𝗼 𝗜𝗻𝘁𝗼 𝗮 𝗕𝘂𝘆𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝗰𝗲 The more we look at something the more we like it – And the more we like it – the more we look at it… If it’s familiar, the brain will automatically make associations with it. You can easily create a positive feeling that connects your viewers to your product or service… By giving their brain a pattern – With poetry or math, or something else they already like, know and trust. When I first started writing ads – I didn’t understand how much we rely on and recognize patterns when we buy. So I didn’t focus as much on sentence structure when I’d write ads. It wasn’t until I hired a top hypnotist to mentor me for $20,000 dollars that I began to learn the best patterns to put people into a trance. The fun thing about this – is you can add a lot of similar sentences and patterns into your marketing materials to increase your sales. While framing and positioning are a lot of the success of an offer – 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗵𝘆𝗽𝗻𝗼𝘁𝗶𝗰 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀.. 𝟳𝟬% 𝘁𝗼 𝟵𝟱% 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝗹𝗹 𝗯𝘂𝘆 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲. (That’s if they can afford it and it’s in their best interest) 𝗝𝘂𝘀𝘁 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 – the best marketers and salesmen want to serve and protect their customers with the best quality products and services… 𝗣.𝗦. To get more of these money-making messaging strategies – Be sure to hit the bell, like, comment, subscribe and share. 𝗣.𝗦.𝗦. When you add these persuasion principles into your sales and marketing message – I’d love to see how this makes a difference for you. #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Ck8rXYiJtA8/?igshid=NGJjMDIxMWI=
𝗗𝗼𝗻’𝘁 𝗬𝗼𝘂 𝗟𝗼𝘃𝗲 𝗣𝗶𝘇𝘇𝗮? I had a fire roasted vegetable pizza last night… (with an extra dash of oriental chili peppers) Daiya makes a delicious gluten-free, dairy-free, vegan-pizza, in seven fantastic flavors. Some of them are made with a crust of cauliflower, sweet potato, and spinach, paired with herb tomato sauce, that’s topped with melt-y cheese shreds. I’ve never tasted anything like this before, these guys make veggies into something special. 𝗟𝗲𝘁’𝘀 𝘀𝗮𝘆 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗽𝗶𝘇𝘇𝗮 𝗽𝗹𝗮𝗰𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 – And the price for 4 small pizzas is $24… Would you order “Up to 6 toppings” or would you get “Unlimited toppings” on your pizza? While the unlimited toppings are the better deal, because the numbers work out mathematically and subliminally… Most of your hungry customers will automatically go with the 6-topping special…” Probably because 4 x 6 = 24. So this arrangement feels right to them – 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗺𝗼𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗹𝘆 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗮𝘁𝗵. In the 1980s, A&W wanted to give McDonald’s Quarter Pounder a little competition by introducing a bigger burger – A Third Pounder. They delivered more meat, and the taste tests showed everyone preferred the flavor of A&W’s burger, but they didn’t sell. Because 3 is less than 4 – most people thought it was less meat... What they learned is Americans suck at fractions. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 – 𝗜𝗳 𝗬𝗼𝘂𝗿 𝗠𝗮𝘁𝗵 𝗔𝗱𝗱𝘀 𝗨𝗽 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗪𝗶𝗹𝗹 𝗠𝗮𝗸𝗲 𝗠𝗼𝗿𝗲 𝗦𝗲𝗻𝘀𝗲 𝗧𝗼 𝗬𝗼𝘂𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 We buy on impulse, but we do it more often when we are cold, hungry, and tired. 𝗣.𝗦. To get more of these money-making messaging strategies – Be sure to like, comment, subscribe and share. Because even a simple comment might get this seen by 100s more people. (Adapted from Pricing Psychology by Nick Kolenda) #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Ck01nWTLg9G/?igshid=NGJjMDIxMWI=
𝗧𝗵𝗲 𝗠𝗼𝗿𝗲 𝗣𝗼𝗲𝘁𝗶𝗰 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲… 𝗧𝗵𝗲 𝗠𝗼𝗿𝗲 𝗣𝗲𝗼𝗽𝗹𝗲 𝗪𝗶𝗹𝗹 𝗕𝘂𝘆 One study found customers were more likely to buy two t-shirts for $25 because of the matching sound. Go ahead and say it – “Two T-shirts for Twenty-five Dollars.” Do you hear the alliteration? It’s poetic… And because it’s a pattern… Your brain will recognize it. When it feels familiar it feels nice! Rhythmic phrases, jingles, and poetic presentations give us a pleasant feeling. And we begin to associate the positive feelings of poetry with the product. Keep this strategy in mind with all of your messaging – Because simple strategies like this can make all the difference when you are promoting your product, service or event. 𝗥𝗵𝘆𝗺𝗶𝗻𝗴 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 – Remember the scene in The Princess Bride when the characters start rhyming? 𝗜𝗻𝗶𝗴𝗼 𝗠𝗼𝗻𝘁𝗼𝘆𝗮: That Vizzini, he can fuss. 𝗙𝗲𝘇𝘇𝗶𝗸: Fuss, fuss… I think he like to scream at us. 𝗜𝗻𝗶𝗴𝗼 𝗠𝗼𝗻𝘁𝗼𝘆𝗮: Probably he means no harm. 𝗙𝗲𝘇𝘇𝗶𝗸: He’s really very short on charm. 𝗜𝗻𝗶𝗴𝗼 𝗠𝗼𝗻𝘁𝗼𝘆𝗮: You have a great gift for rhyme. 𝗙𝗲𝘇𝘇𝗶𝗸: Yes, yes, some of the time. 𝗩𝗶𝘇𝘇𝗶𝗻𝗶: Enough of that. 𝗜𝗻𝗶𝗴𝗼 𝗠𝗼𝗻𝘁𝗼𝘆𝗮: Fezzik, are there rocks ahead? 𝗙𝗲𝘇𝘇𝗶𝗸: If there are, we all be dead. 𝗩𝗶𝘇𝘇𝗶𝗻𝗶: No more rhymes now, I mean it. 𝗙𝗲𝘇𝘇𝗶𝗸: Anybody want a peanut? This gives you the idea… 𝗣.𝗦. To get more of these money-making messaging strategies – Be sure to like, comment, subscribe and share. Because even one simple comment might get this seen by 100s more people. We sure appreciate your support. 𝗜𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗣𝗼𝘀𝘁 - I’ll share more ways to create positive feelings about your price. If you like, you can read the rest of the article on my website… (Adapted from Pricing Psychology by Nick Kolenda) #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Ckvv7c1JLAB/?igshid=NGJjMDIxMWI=
𝗜𝗳 𝗬𝗼𝘂 𝗪𝗮𝗻𝘁 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 𝘁𝗼 𝗔𝗽𝗽𝗲𝗮𝗿 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 – 𝗖𝗵𝗼𝗼𝘀𝗲 𝗪𝗼𝗿𝗱𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝗰𝗵 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲. Because buyers will compare your price to the words and other surrounding elements on the page. For example – in one study the skates seemed affordable when the words “Low Friction” were placed next to the price. When they tested it further… By adding the words, “High Performance” near the price, shoppers related the skates to a “high” price. So think about the words you place near your price – Do they match the message you want to give to your audience? When your audience is looking for a good deal, it helps to place words that depict a small size (“tiny,” “small,” and “low”) near your price. Keep this strategy in mind with all of your messaging – Because simple strategies like this can make all the difference. Don’t you work hard to sell great products and services that matter? I do… That’s why I study messaging to create Effective Advertising. Because there are so many fantastic and exciting new ways to present products, services and events that can get better results. And I enjoy learning more about them. 𝗣.𝗦. To get more of these money-making messaging strategies – Be sure to like, comment, subscribe and share. Because even one simple comment might get this seen by 100s more people. We sure appreciate your support. 𝗜𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗣𝗼𝘀𝘁 - I’ll share more ways to create positive feelings about your price. If you like, you can read the rest of the article on my website… (Adapted from Pricing Psychology by Nick Kolenda) #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Ckqu5o0PhV6/?igshid=NGJjMDIxMWI=
𝗘𝘃𝗲𝗻 𝗜𝗳 𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗧𝗵𝗶𝗻𝗸 𝗬𝗼𝘂 𝗛𝗮𝘃𝗲 𝗔 𝗚𝗿𝗲𝗮𝘁 𝗠𝗲𝗺𝗼𝗿𝘆 – 𝗬𝗼𝘂 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲, 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝘇𝗲, 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗶𝘇𝗲 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝘄𝗲𝗹𝗹. And there’s an easy way to prove it. Which of these three fonts would you choose for a bodybuilding bootcamp? *Most people choose 3* Because it feels like a big, bad***, boot camp, doesn’t it? Maybe it reminds you of the TV show, MASH – Or its thick, bulky lines make it seem strong. Whatever the subconscious reason, it just matches. This is called, “Association.” Where our brains link the two things together – Even if we don’t understand why… If you apply the right associations to your marketing, you can do fabulously well. Because most of the time we make our choices based on our feelings instead of thoughtful calculation – So when we associate something positive to someone, we are more likely to buy from them. It works every time in relationships and business when we are making choices. This is the reason advertisers and politicians work so hard to associate themselves with celebrities and popular ideas. If we associate a product or person with something we love – some of the strong feelings automatically transfer to them. 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗵𝗼𝘄 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝗺𝗮𝗱𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂… 𝗣.𝗦. To get more of these money-making messaging strategies – Be sure to like, comment, subscribe and share. Because even one simple comment might get this seen by 100s more people. And we sure appreciate your support. 𝗜𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗣𝗼𝘀𝘁 - I’ll share more ways to create positive feelings about your price. If you like, you can read the rest of the article on my website… #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/Cki65RcJb-t/?igshid=NGJjMDIxMWI=
𝟯 𝗠𝗢𝗥𝗘 - 𝗦𝗻𝗲𝗮𝗸𝘆 𝗦𝘂𝗯𝗹𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀… In our last article, we shared 3 small changes – to subliminally strengthen your Sales Copy. Because we got such a great response… We thought we’d give you – 3 more proven price strategies to make your accountant smile. Yet, before I share these other sneaky subliminal suggestions – I’d like you to realize the reason these small simple changes work like magic – is because of how your brain works. Have you ever listened to a jingle once – But it played over and over in your mind for hours? That’s because your brain notices everything – Even if you think you have a terrible memory… Your brain will easily recognize, categorize, and memorize patterns. It’s designed like this to keep you safe. So even if your brain is busy evaluating everything at a subconscious level, you still notice the patterns. 𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮𝗻 𝗲𝗮𝘀𝘆 𝘄𝗮𝘆 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲 𝗶𝘁. In the next Post - I’ll Share 3 Fonts to choose from a bodybuilding Bootcamp. Or you can read the rest of the article on my website… #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CkegecdP8JT/?igshid=NGJjMDIxMWI=
𝗦𝗵𝗼𝘄 𝗟𝗮𝗿𝗴𝗲𝗿 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 – 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝘃𝗲𝗮𝗹 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗰𝗲 Because our amazing brains like to group and organize things – You can easily warm up your client to accept a higher price – By mentioning a larger number just – before they see your price. Here’s an example of how I did this for a recent client: “My private one-on-one clients paid over $3,500 for this” And – “Get complete access to the same method that has changed the lives of over 50,000 drinkers…” (I share both of these numbers before I mention the price of 997). This works because the brain likes to group numbers, even if the number has nothing to do with the price of your product. So subliminally “lowering” your price can be simple as… “Invoice # 8997” And like magic, your price will seem lower because you gave their brain another number to compare your price to the moment before… Amazing, isn’t it? Hopefully – these secrets make you several thousand dollars more on your offer this month. As marketing professionals we’ve discovered hundreds of business tips like this – And they add up to make an enormous difference when it comes to getting your product seen, heard, and sold. This may seem like cheating, but it’s really about understanding how the human mind works. And we like to give our clients the best chance possible at making the world a better place… 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗵𝗼𝘄 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝗺𝗮𝗱𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂… 𝗣.𝗦. Hit the bell to get more of these money-making messaging strategies – and be sure to like, comment, subscribe and share. Because even one simple comment might get this seen by 100s more people. And we sure appreciate your support. #Sales #Marketing #Business #PriceStrategy #SubliminalMessaging #EffectiveAdvertising (at Phoenix, Arizona) https://www.instagram.com/p/CjipwM2petS/?igshid=NGJjMDIxMWI=
