Jan 14, 2017
Amazon Prime Meow delivers on Caturday? This changes everything.
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Amazon Prime Meow delivers on Caturday? This changes everything.
'नाऊ' विल बी 'नेव्हर'
‘नाऊ’ विल बी ‘नेव्हर’
‘अमेझॉन ‘बंद करणार आपली ‘प्राइम नाऊ’ सेवा
नवी दिल्ली : दिग्गज ई-कॉमर्स कंपनी अॅमेझॉननं भारतातील आपली ‘प्राईम नाऊ’ ही सेवा बंद करण्याचा निर्णय घेतला आहे. ग्रॉसरी डिलिव्हरीसाठी अॅमेझॉननं ही सेवा सुरू केली होती. यावर ग्रॉसरी व्यतिरिक्त इलेक्ट्रॉनिक, घरातलं आणि अन्य सामानदेखील ग्राहकांपर्यंत पोहोचवलं जात आहे. तसंच केवळ दोन तासांमध्ये ग्राहकांपर्यंत सर्व वस्तू पोहोचवण्याचा दावा कंपनीकडून करण्यात…
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Hey! Here is a Marketing Opportunity that Can Easily be Missed…
Compared to promotional emails and retention emails, transactional emails are really simple: They are just programmatic responses triggered by certain actions of customers. However, although they are simple in terms of content, UX or UI design, and timing, it doesn’t mean that marketers can simply neglect them or don’t take them seriously. On the contrary, they are a great marketing tool that can be really helpful.
Amazon Prime Now is an example of the effective use of transactional emails. Typically, there are three types of transactional emails they would send to customers in a single transaction.
First, order confirmations will be sent as soon as customers place orders, which contains basic information and details about a purchase made online.
The second type is status updates. For example, when items are out of stock, customers will be notified by emails. However, most of the status updates were sent by text messages, which often contains information required timely replies, such as the substitution request of some items or the delivery status of the order.
The third one is the support and feedback request. When the order was delivered, they would send an email asking how was customers’ experience.
So, why do I think these transactional emails effective in marketing?
INTERACTION
Obviously, these emails can provide interaction opportunities for Prime Now and their customers for at least three times when just a single transaction is made.
At the same time, a link in each email that lead to Amazon Prime Now website provides real-time order tracking service on a map, which can be used to monitor the position and distance of the order.
Below the map, customers can check their order summary, give feedback, and add items purchased into their cart again. So, once the customers click the link, chances are that they can have more actions on the website. In this case, the click-through rate, website traffic, and conversion rate would increase accordingly.
TRUST-BUILDING
Transactional emails also play a very important role in developing long-term relationships with consumers. When updating the order data in time, the customer would be reassured because of knowing you are taking care of their order actively. Through this personalization and exceptional communication, trust between you and your customers would easily be built.
However, if you don’t handle it right, the trust can be easily broken. For example, I had a bad experience of purchasing shoes on a website. At that time, I received a confirmation email right after I placed the order, which promised that the order will be delivered within 5 business days. However, after one week, I still didn’t receive any delivery status update email. So, I contacted their customer service by phone, the answer was they have collected my request and would send an email to me later. After waiting for another 5 days, I finally received an email saying that the shoes were out of stock, which made me upset.
Luckily, Amazon Prime Now always done well, even if during this special time when the outbreak of COVID-19. So, the lesson here is to do what you have promised in the emails.
BRANDING
According to the reasons above, I believe it is obvious that transactional emails are also beneficial to branding. There are two reasons: More chances to showcase the brand, and trust enhance brand loyalty.
In a word, transactional emails by Amazon Prime Now provided me a whole excellent customer experience, which I think shows the importance of using transactional emails effectively in marketing.
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I found these under the Whole Foods section on PrimeNow & I suddenly feel like I am not ~vegan enough~ and even though they are ridiculously overpriced and I’m not usually a salad person I want to try them. Lmao. I mean I’m not going to bc I’m not spending $10+ on something just bc it says sunflowers & yoga....(yeah okay I totally would but I’m not going to) 🤦♀️😂
They shouldn’t be allowed to be on Prime I’m freaking obsessed now.
Dia impulsará el reparto online en sus 3.500 tiendas en España
Dia impulsará el reparto online en sus 3.500 tiendas en España
Uno de los objetivos estratégicos de Dia de cara a los próximos años para volver a creacer es potenciar las ventas online. Y en esa línea, uno de puntos en los que se está trabajando pasa por utilizar su red de tiendas en España, compuesta actualmente por 3.474 supermercados como centros de reparto para la venta realizada a través de Internet.
La empresa pretende con ello no solo reducir los…
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