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BRID: Heal the world with self-isolation!
BRID: Heal the world with self-isolation!
Credits Advertising Agency: BRID, Tbilisi, Georgia Creative Director: Ia Darakhvelidze Art Director: Ia Darakhvelidze Copywriter: Natali Burduli Junior Art Director: Mariam Tevzadze Graphic Design: Mariam Tevzadze 3D Artist: Iva Beriashvili Tags: Print Advertising, Print Advert, Coronavirus, COVID 19, Corona, Public Interest, BRID Read the full article
Another ace TFL advert. #tfl #printadvertising #printadvert #hashtag
The Bovril product was invented in 1873 by Scott Johnston, it is described as a fluid beef used to feel the soldiers during the Franco-Prussian war. At some point doctors believed that Bovril helped treat influenza.
Why on earth have they included a man in his pyjamas, cuddling a bottle of Bovril in the middle of the ocean might you ask? The ‘prevents that sinking feeling’ tagline hints towards the belief that Bovril was good for you and helps you say afloat during the day. So there he is, looking very happy with himself they he is managing to stay on top of the water. Bovriil are promoting that their product helps you stay on top of your day and keeps you happy and healthy which is what they have done in this campaign. The tagline and many other print adverts they made for the product was very much promoting this idea that Bovril was good for you and keeps you strong, another one was ‘Bovril put beef into you’, not only relating to the product but the products abilities.
H H Haris who produced this particular add invented the castaway character which then went on to become a character associated with the brand. The Character was then seen in a number of various hilarious difficult situations for the brand advertising... poor guy.
Overall, this print is very charming and humorous, the brand used the idea the public believed that Bovril made you strong and healthy to build their brand and their campaigns.
FAIL!
