#printing knowhow

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World's First Interactive Print Ad @WIRED

World’s First Interactive Print Ad @WIRED

@WIRED magazine has featured the world’s first interactive Print Ad. Have you seen it?

Select copies of the January 2014 edition of WIRED magazine contained a special surprise: A Print Ad that lets you start designing your #MotoX product right in the magazine!

To get the full experience, watch this short 46 second video.

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Staring At These Animated Photographs Is The Perfect Way To Unwind Your Day

Staring At These Animated Photographs Is The Perfect Way To Unwind Your Day

Wind down with some cinemagraphs, or animated photographs, by Julien Douvier.

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Why Brands Should Make Time For Typography a.k.a. Fonts

Why Brands Should Make Time For Typography a.k.a. Fonts

Great marketers know that a logo is generally considered the most important part of a brand identity.  At Prime, we love the obsessive nature of Brand Guidelines.  But we have a very different love affair with Typography!

Consider this, when a brand speaks to its audience through marketing campaigns which include signs, product labels, direct mail campaigns, print collateral, social media etc:

CO…

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Does Print Advertising Still Have a Role?

Does Print Advertising Still Have a Role?

Great integrated marketing experts know that the best way to engage with customers is to deliver a consistent brand message across all marketing channels.  So obviously all integrated marketing plans include some form of print advertising.

But what is the role of Print Advertising?  Here are the top 3:

1.  Use print to build trust. Whether your brand has suffered from database breaches, email…

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New iOS, new Tumblr app to go with it

There’s a new OS for the iPhone – iOS 8. And despite some glitches, our favourite feature is Adding Voice to your text message.  Just last week, Tumblr released their new Tumblr app that takes advantage of iOS 8’s improved sharing features. Now you can make a photo post right from your Photos app and link post right from Safari.  Nifty.

So now is the best time to let you in on our secret…we have…

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6 Essential Skills that will Prepare us for Success in Our Careers and Life

We recently retweeted an excellent article by Destination Imagination @IDODI. Here is it again in case you missed it. While you’re there, take a second to Follow Us…

So on a scale of 1 to 10, how do you rate yourself on these 6 Essential Skills? 1. Time Management 2. Setting Attainable Goals 3. Organization 4. Critical Thinking 5. Self-Motivation 6. Commitment

The good news is that our children…

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Social Good Ipsum: Smart dummy text for people who give a damn by @hyperakt

Social Good Ipsum: Smart dummy text for people who give a damn by @hyperakt

We all know that Lorem Ipsum is simply dummy text used by the printing industry for layout. The point of using Lorem Ipsum is that it has a normal distribution of letters making it look like readable English to approve creative layout (without getting distracted by content). But did you know that Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s? It has survived 6…

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We are using the 20th anniversary of Comic Sans to take on cancer

We are using the 20th anniversary of Comic Sans to take on cancer

Comic Sans for Cancer is an exhibition of posters in the UK inspired by the 20th anniversary of Comic Sans (the font we all love to hate) with proceeds going to Cancer Research UK.

To celebrate its 20th anniversary, 200 designers and artists from 38 countries have designed posters representing what Comic Sans means to them:  What would the world be like without Comic Sans? The results are both…

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