#pro arte

[designobjectory]

Two glass birds by Oiva Toikka, from the series "Flying Birds", Pro Arte, signerade O. Toikka Nuutajärvi.

[profwalter]

UNIFESO Campus FESO Pro Arte @amigosdofigueira

[feverfuckery]

[creationinprogress]

Typography; Research for Project 2

  Hi guys! This post is going to be about my researching for project 2 “Typographer Post Card” in typography class. The project is about making post card which is about one particular typographer.

  I was assigned Max Miedinger (1910-1980), a typeface designer born in Zürich, Switzerland. The typefaces he created are Helvetica and Pro Arte. He started to work as a typographer in Globus department store’s advertising studioin from 1936, and after a decade, became a customer counselor and typeface sales representative for the Haas’sche Schriftgießereiin Münchenstein until 1956.

  As for his typefaces, Helvetica created in 1960 is a well-known typeface which communicates with simple, balanced letterforms that convey an aesthetic clarity that is at once universal, neutral, and unequivocally fashionable (MoMA, 2007). It was designed to create a new sans serif font that can compete in the Swiss market. I think that this is the most important legacy he made, since Helvetica is also known as the most used typeface in 20th century, and a lot of derivative typefaces were created from it.

(Devroye, 2022)

  Pro Arte is a condensed slab serif created in 1954, and it has more of a traditional look compared to Helvetica. Until today, it has not been digitalized yet. Therefore, in my opinion, maybe this typeface was regarded not as innovative as Helvetica. However, personally speaking, I like Pro Arte more than Helvetica, especially how it gives me an impression of the bars in Western films.

(Devroye, 2022)

  Basically, I'm going to create a post card about him. Currently, I'm thinking of using Pro Arte for his name, and Helvetica for other parts. Also, since he was born in Zürich, maybe it would be a good idea to include something related to Switzerland in the post card. So, that was all about my research for Typographer Post Card Project. See you again!

Bibliography

Devroye, L. (2022). Max Miedinger.

    http://luc.devroye.org/fonts-26268.html.

MoMA. (2008). 50 Years of Helvetica.

    https://www.moma.org/calendar/exhibitions/38.

Webdesigner Depot. (2010). The Simplicity of Helvetica.

    https://www.webdesignerdepot.com/2010/01/the-simplicity-of-

    helvetica/.

Yang, L. Y. (2017). Max Miedinger Biography.

    http://laurayyang.com/helvetica_html/biography.html. 

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