People have been discussing what Shirakura said in the "Toei's Secret-Spilling Special!" that came out yesterday on TTFC but I've seen a lot of confusion based on partial translations so I recruited my usual co-conspirators michaelele and Flame to translate the full thing. The text of the interview follows. The video will probably be up on my wordpress at some point today.
Please introduce yourself.
Shirakura: My name is [Shin'ichiro] Shirakura. I'm a poor old man who TTFC has abducted and forced to talk to you all. Glad to be here.
We have a load of questions for you. Are you prepared?
Shirakura: I heard we received hundreds of questions, which I'm really grateful for, because that means Toei's secrets are as dark and alluring as the ocean depths. Keeping their secrets is usually my trade, but today I get to do the opposite. I'm a bit nervous and hope this doesn't upset anyone.
What does the Character Strategy Department do?
Shirakura: Character-based IP have been at the center of Toei's business for over 50 years at this point, so it seemed like high time to make it more official. The Character Strategy Department creates business strategies for our various character-based IP, or plans for them at least.
Looking back to 2024, what do you think of the hype surrounding Royal Sentai King-Ohger's final act?
Shirakura: I'm truly grateful to all the King-Ohger fans, because it wouldn't be possible without them. TTFC was already working with Producer [Takahito] Omori on cutting together the final three episodes into a special edition for release on TTFC. So the plan was always there, and, in fact, I considered giving that cut a straight-up theatrical release. It did get a limited theatrical showing in the end, albeit as a one-day-only deal for members. We would like to do something similar again at some point, but it's really all because of our fans.
What are your thoughts on its successor, Cranked-Up Sentai Boonboomger?
Shirakura: When I first heard the title, "Cranked-Up Sentai Boonboomger," I thought it was weird, but... it kind of rolls off the tongue nicely. Despite its strangeness, it has a certain aura. Then, upon closer inspection, I knew only Producer [Yoshito] Kuji could have come up with it.
Whenever you'd ask Kuji to describe what the show's about, he'll be like... [stone-faced] "It's a cranked-up show." He'd say it just like that, cold as ice. He's really passionate, but he keeps it under the surface, so on the surface he's this mild-mannered, gentle kind of guy. So then I heard the red ranger go, "THAT'S CRANKED UP!" and I shouted "That's where that came from!"
I don't know if "secure" is quite the right word, but I think it's a show that's made with a lot of care.
So the production schedules have seen a shift?
Shirakura: Boonboomger is still following King-Ohger's production cycle, but the series after it will have a two-month head start. The idea of that is… Well, earlier I joked about the Character Strategy Department, but the point isn't just to expand our business dealings with regards to character-based IP such as the Super Sentai and Kamen Rider franchises, but to actively improve the shows in every way possible. Looking at it from the business end of things, Kamen Rider Gavv is actually the first show made in this adjusted production cycle.
The first reason for this is to reduce overseas piracy. The problem with our shows being pirated… The people who pirate our programs are huge fans who love the shows, there's no doubt about that, but in a way, they're also fanatics. What I mean by that is... When these people form their opinions on the shows before the official release has a chance to come out, they're in a position to color the opinions of the fans who watch the official releases. So, for instance, when the official release comes out, the streaming platforms will be flooded with comments like, "If the toys were like so-and-so instead I would buy them," "If they did this then the show would be good."
The head start from pirating lets fanatics drown out all other conversation about a show, even though fanatics judge things differently. So one of our goals was to reduce that.
Another reason was just to revamp our working environment. For years, it's been a mad rush to get each episode to air, giving ourselves barely any time. Obviously, it's very demanding, and it's very easy to go over budget in that situation. But this recent shift in our production schedule should give our budget management, as well as working conditions for cast and crew, a big refresh, so to speak.
We've decided to set this new schedule with Gavv and stick to it over the following years, with all our upcoming projects planned around this. We've been running these franchises for 50 years, but this is totally new for us—Even though I feel like we should have made the change years ago.
What are your thoughts on Kamen Rider Gotchard?
Shirakura: Well, Producer [Yousuke] Minato was under me when we worked on [Avataro Sentai] Donbrothers, so this was his first time being Chief Producer. Obviously, it's got a bit of a school setting, as well as a very young cast, so I think it's a show that's got a youthful energy to it.
The title of the show, Gotchard, was something Minato really pushed for. There were a lot of objections to it. When it came to deciding the all-important title, though, he wasn't forceful about it, but he made it clear he felt really strongly about "Gotchard". [laughs] He said that, along with Decade and Ex-Aid, it can be a sub-series of shows that end in ド (-do). So he pushed the objections aside… In a way, I see that as a sign of how reliable he could be.
How has the shift in the production schedule affected Kamen Rider Gavv?
Shirakura: One of the reasons for Gavv's production shift is China's censorship system. That's where the piracy problem is biggest, and it takes quite a while to pass the censorship process, so we thought we'd give ourselves a three-month lead. We weren't able to pass censorship by September, but finally, as of October 13th, the show has been simulcast day-and-date in Japan and China. This means, for the first time, the official release could make it out before the pirated versions, which I'm really glad we managed to do.
But beating piracy is really just one part of it. As the producer, [Naomi] Takebe tells me, it's had a great overall effect. One major example is the cast. The rushed schedule we had before meant episodes had an extremely fast turnaround. By giving ourselves more lead time, filming Gavv before anyone else knew about it, it gave everyone several months to focus solely on Gavv. Of course, when it aired, all the comments would come, and the interviews and press tours… A sudden influx of noise, for lack of a better term. But, until then, that's three extra months the cast has to focus on their work, their characters. That's the best thing about it.
It also helps with the promotional materials. Take the videos we make to announce the show: We had a lot more material to work with this time, and the CGI was even finalized in time for those trailers. The same goes for the previews at the end of each episode. Even Takebe wondered why didn't do this ages ago. "Why have we been rushing ourselves like this? Why were we so stuck in our ways?" It's really a dark side of Toei no one can understand.
This is the big one. Talk to us about the winter movie.
Shirakura: This year, we're releasing the Fuuto PI movie, and in the new year, there's the Gotchard V-Cinext. As for the so-called "winter movies" we've done each year since 2009, there won't be one. Nor next year, most likely. We're reorganizing the structure, which is getting into Character Strategy again.
So, there's the summer movies, winter movies, and we used to have spring movies as well. Now we have V-Cinexts, which are usually epilogues at the end of a show's run, or movies we make for anniversaries. But there's also stuff like Fuuto PI, or Shin Kamen Rider, which are in their own categories. There's a need to put a structure to all of that. This question is about Kamen Rider, but we're applying this mindset elsewhere, too, of course.
When we talk about Rider movies, though, including V-Cinexts, the question is, what's the demographic? Who are we targeting? Who'll enjoy this? These are questions we've struggled with 'till last year. We need to be more clear about our audience and make things for different demographics to enjoy. We're just starting to do that now, and there's still a lot I can't say, but we have multiple projects in the works right now which we'll start announcing in 2025. Please look forward to those.
Can you give us any specifics?
Shirakura: To be more specific… Well, I can't be that specific, but we'll have something based on the series on TV, a so-called "anniversary" project based on a prior TV series, and something that isn't based on any show at all. So those three projects are all being worked on.
This is because we realized that only the people who follow the TV shows understand our movies. So we're reflecting on that. The core fans will obviously show up for our spring, summer, and winter movies, but with the number of Riders increasing, some people, even us, will forget about certain Riders, and their forms, etc… That's not a big problem for the super dedicated fans, but the average viewer will be completely lost. Lately, it's been feeling more like we've been alienating part of the audience.
That's why, and this is just my way of putting it… We should make things that old people like me can enjoy, too. I honestly think it's important that someone who's not watching the show could catch the trailer and think, "Wow! That movie looks interesting!"
The things that triggered this line of thought are probably [Kamen Rider] Black Sun and Shin Kamen Rider. We've had some experience now — and I'm not saying we'll make stuff like those again — but we're making movies that anyone can enjoy, movies that can stand on their own. We've got a few of those lined up, so I hope everyone can look forward to them.
Tell us about Super Sentai's future as we come into its 50th anniversary.
Shirakura: Next year, 2025, will be the first Super Sentai series' 50th anniversary year.
Super Sentai up 'till now— Let's use [Kikai Sentai] Zenkaiger and its "#45 Bang!" as an example— We've celebrated anniversaries based on the number of series, but I'd like to start celebrating based on the actual years. The reason being… Also, [Pirate Sentai] Gokaiger was heavily pushed for being the 35th series, which begs the question, "why all the emphasis on the numbers that end in 5, like 35 and 45?" It's because we wanted to match with Kamen Rider.
I forget whose idea it was, probably Suzuki Takeyuki, I think, but we've been doing these "double anniversaries". We say it's to celebrate both Rider and Sentai, but we just don't want Rider taking all the spotlight. So that's what we've been doing, but I think it's best if we stopped coupling Rider and Sentai together so much. Rider and Sentai should each have their own space. That's why we're revamping the way we count these.
[laughs] Besides, if we're honest, we're not even sure how many Sentai there are anymore. It's all LuPat's fault, really, [referring to Thief Sentai Lupinranger VS Police Sentai Patranger] because now the amount of years, the amount of shows, and the amount of Sentai all no longer match each other!
It's not really a total reset or anything, but we're ignoring the number of series and number of teams and just celebrating the actual anniversaries from now on. Though, I guess it works out, because considering LuPat, next up is the 50th Sentai and the 50th anniversary year, and this isn't a chance we'll ever get again.
What can you tell us about the Super Sentai series airing in 2025?
Shirakura: In 2025, after Boonboomger finishes its run, it'll be followed by a new show starring a new Sentai.
A while ago, I was outside Toei when I ran into this guy Ricardo, from Brazil. I was like, "I haven't seen you in six years!", and he told me "Shirakura! I heard about the new Sentai!"
Oh? Looks like someone's here...
(The second part of this interview will release on TTFC on December 29th)
