Tips to making a killer Product Demo
http://productnation.in/5-tips-to-making-a-killer-product-demo/
Sure your product has half a dozen value propositions. But your audience can only remember a few of them. In a minute – try to restrict the propositions to 1 or 2 at the most.
Its better you say 1 thing two times than 2 things once.
Brevity plays a big role in any content. Not at the cost of the propositions though – but exceeding 90 seconds can cause slow death.
The pace of the video is perhaps the trickiest to set. If the speed is too fast – ideas will zip by. If its too slow – your audience will lose attention. Damn these fickle minded audience I tell you !
The trick is to build the speed based on the propositions. At govideotoday, we set the pace based on how many UIs are to be shown, or how many propositions need to be delivered. We also take into consideration the pace of the narrator (voice over) and the genre of the background score.
Most forget that Audio Visual – is 50% Audio ! As a musician and a self-taught audio engineer, I can tell you that if you get the audio wrong – all hell will break loose.
The trick to judge any audio is to close your eyes. Silly I know – but by closing your eyes, you’ll prevent distraction and you'll focus on the tonal quality of the voice over, the beat in the music, the gain levels, and how the music contours the voice.
I know this may not be precise but audio engineering is not a science yet and most audio engineers get paid (or used to) because they just had good ears. Its pretty much like a painting on canvas. After a few years of doing it – your eyes can detect the goods and the bads.
This is the BEST way to make your video rock. Real use case of where your software made a hit with the customer. Call it a case study or a client showcase – the use case is real, therefore its something your target audience can relate to, and therefore its got trust written all over it.
