#programmatic sales

[rwatimes]

The Hidden Clause in Ripple’s SEC Ruling XRP Holders Watch

The 2023 Torres ruling made XRP a security in one specific context — and Ripple's $125M penalty confirms it. Here's the hidden clause XRP holders watch.

➤ The SEC v. Ripple Labs ruling, while largely seen as a win for XRP holders, contains a 'hidden clause' regarding institutional sales being classified as securities. ➤ Ripple's $125 million settlement was specifically for these institutional sales, not programmatic sales, meaning ongoing institutional deals like tokenized bonds and stablecoins may still fall under securities law. ➤ XRP holders should monitor state-level enforcement actions, Ripple's disclosure language, and re-litigation of the Howey Test in other crypto cases to understand the ongoing legal implications.

[pavel-nosok]

Former SEC Officer Analyzes Ripple's Momentary Celebration in SEC Lawsuit

Former SEC Officer, John Reed Stark, analyzes Ripple’s legal victory against the SEC, describing it as a momentary celebration and predicting a likely appeal. (Read More)

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[pavel-nosok]

Ripple Says Over-The-Counter XRP Sales Soared 1,700% to $33 Million in Q2

Ripple Says Over-The-Counter XRP Sales Soared 1,700% to $33 Million in Q2

Ripple has reported that over-the-counter sales of its XRP digital currency soared 1,760% to $32.55 million during the second quarter of this year.

That figure compares with sales of $1.75 million posted the previous quarter, according to an earnings release published August 3.

Ripple said programmatic sales – third party trading which was stopped late 2019 following a string of declining XRPsal…

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[whathappensinadops]

Training Reps In Programmatic Sales

[crimtanbaltics]

How Programmatic is Changing Ad Sales Teams

See on Scoop.it - Behavioral Targeting Baltics Online publishers are searching for a new breed of data-driven, technology-savvy salesperson. Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publishers too are searching for a new breed of data-driven, technology-savvy salesperson. Digiday reached out to some major to publishers to learn how programmatic ad trading is changing their sales teams, and what the sales force of the future might look like. See on digiday.com

[crimtanbaltics]

Video Is Now A Must-Have Feature For Competitive SEO

See on Scoop.it - Behavioral Targeting Baltics

This is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found ways to create high-quality video that is automatically updated across their websites on the fly, using existing web content. At this point, it’s possible to create endless numbers of professional videos with no human intervention, and the SEO implications make it too appealing to ignore.

See on searchengineland.com