Push Campaigns and Flyers: A Perfect Harmony
If you’ve heard of push campaigns, then you know that you’re presenting a product or service to a large group of people through different multi-media channels. Although it is called a “push” campaign, you don’t want to force or shove your product or service down your market’s throat. You want to get it before their eyes consistently and repetitively.
In this post, I want to share with you six tips on how to develop your flyers to use in a push campaign. Flyers have received a dismissed reputation with the emergence of digital marketing, but flyers still work. Your creation and implementation process is what makes all of the difference.
Tip #1: Make sure your content is simple and to the point. We’re in a visual age, and studies reveal that over 50% of people say that pictures catch their eye more than reading words. Don’t make your flyers wordy. Hit the 5Ws: who, what, when, why, and where. Using bullet points is a great idea to provide that crucial information.
Tip #2: Make your content relevant. There’s nothing worse than receiving a flyer in your email or in your social media inbox that has nothing to do with you, your needs or pain points, or your interests. Do your due diligence and research your customers. Know the colors that speak to their interests. What will attract them and catch their eye? What words resonate with them that will make them click or open?
Tip #3: Create a series of flyers. Allow your first flyer to introduce who you are and what you’re proposing and why. Simply put – get people interested in who you are first by establishing trust. Even if you’re locally famous, people still need to be reassured in trusting you beyond your brand. The second flyer should have more detail about what product you’re pushing. Give some history about your product. Have links listed to behind-the-scenes on your product. The third flyer should list the price and how people can purchase your product (Did you notice I didn’t suggest putting the price on the first two flyers? Remember, you’re building trust and relevancy). If you have someone who has already purchased your product before, share a testimonial on the flyer. The final flyer should reiterate the price and product history, but make it brief. Your focus should be on the sale of the product.
Tip #4: Define your CTA. With anything you sale, you should always have a call-to-action. What is it that you want people to do? Do you want them to sign up, subscribe, register, share, purchase, download, etc.? You should have a call-to-action on every flyer. If you are putting out your first flyer, have people go to your website to subscribe to a newsletter or read your blog. Perhaps on your second flyer, you want people to read a whitepaper or to watch a video on your product, and the third flyer, you want them to click to purchase. Make sure you CTA is well-defined and simple. Don’t have three CTAs on one flyer. Make sure people know what they’re doing and why they’re doing it on your flyer.
Tip #5: Make it time sensitive. Create a sense of urgency on your flyers. Don’t be overbearing, but nudge them to take advantage of what you’re offering them. Put time limitations on what you are sharing with your customers. You don’t want to linger and lose them in the process. You want the process to the sale to be consistent, smooth, and quick. People are busy, and don’t have time to linger on; nor will they remember to come back to you to purchase.
Tip #6: Cater it to your channel. If you’re sending out flyers via social media, don’t just send it in their inbox. If you’ve built a relationship with that person, provide a lead in. And don’t tag people in your flyers without their consent! If you’re emailing it to your leads list, make sure you don’t use cheesy subject lines. Address them by what they “need”, not what you want to sell them.
I hope these tips were helpful to you, and if you ever need help in devising the campaign itself, feel free to reach out to me and I can help you strategize a push campaign for your product or service.