MJS Virtual Services

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3 Cost Effective Marketing Items...that work

Starting a business is easy. Dressing it up with great ideas can feel empowering and exhilarating. But marketing can be draining. When you don’t have sure capital to market and promote your new business, it can be downright overwhelming and impossible. I want to offer my three sure-fire promotional tools that are not only cost effective to your budget, but actually work in marketing your business to generate new customers.

• Flash drives. Even in the technological age of iPads and tablets, flash drives are still great tools to use for marketing your business. They are universal tools because just about anyone uses them ranging from students to medical personnel. They are economical, and when possible, you can get them reasonably priced in sets of two. Have your flash drives with your logo or slogan, and give them away as onboarding gifts for new clients, contest give-aways, or as thank-yous.

• Ink pens. These marketing tools never go out of style. Now, more than ever, printing companies offer free samples. So if you’re just starting out fresh in your business, do a little research to find free offers to claim ink pens to have your branding, and pass them out when meeting new prospects. You can also advertise by using your own ink pens when at conferences, meetings, or workspaces.

• eBooks. They are easy to do and quick tools to repurpose. They are great platforms to showcase your expertise, even for the introverts who may not be easy networkers. They are easy to share in your blog, on your site, and can be quickly sent as a link to build relationships with potential leads.

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Tips to Using Social Media ‘Stories‘ for Your Biz

By now, everyone is probably using stories on Facebook and Instagram. But for entrepreneurs, how can this new social media tool be used to leverage leads and drive sales?

Using stories is the next phase of advertising that can help expand your reach and viewership. Another good thing about using stories, is that it serves as a research tool. Reviewing the number of viewers and engagement on your posts can be very helpful in knowing which posts are effective, and what information is attention-grabbing to whom.

Also, you can have control over where your stories are shared. On Facebook, you can share your stories even in groups... Did you know that your groups have stories, too? And you can also share your Instagram stories to your Facebook stories; talk about building your audience big time!

I want to share a few tips to using social media stories, and how they can help your business to show up.

1. Use stories to help increase visibility. Nearly everyone gets notifications (if they don’t, you need to make sure your audience is turning on their notifications about you) when you add to your story. This is a great way to alert your audience of your latest activity.

2. Be intentional with what you share. Social media stories last only 24 hours - so you only have a limited time to capture your audience’s attention. Don’t waste it! Use language that relates to your audience’s “needs” and the solution that you provide.

3. Keep it simple. Your adds can’t be too long - remember you only have a short time. Get to the point without being salesy.

4. Focus more on the solution you offer rather than the sale of the product or service. Give tips, motivation, consulting, etc. This reaches the eyes of your audience faster and easier than a hard sale of a product being pushed through their social media platform.

5. Use hashtags. Yes, hashtags are still important to your social media marketing. This can also help you in keeping up with what you post, and keeps your brand message before your audience in a consistent way.

Social media stories not only gives a professional peek of your business to viewers, but it also helps you in developing your advertising and marketing strategies quickly and easily.

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Tips on How to Turn Social Media Followers into Clients

Bragging about 1K followers? Great! Now what? Turn those followers into cash-yielding relationships. Below are four tips to turning your followers and likes to clients.

1. Make sure your content is aligned with your customers’ needs. It’s time out for writing about stuff you like. What are some of the things that your customers want to read about? Find those topics and write! And make sure your content is intentional. What does your content do for your followers? Is it solving a problem, meeting a want, answering a question, or providing a resource? Also have a CTA (call to action) in your posts. Invite your followers to actually do something other than read. Ask them to like, share, download, etc.

2. Troll... in a good way. You need to know more about your followers, right? So check out their profiles, websites, and groups to find out what kind of content they are posting and sharing, what topics are they speaking passionately about. Find out what they do for a living. And what topics are trending in their industry or hometown? Post questions relative to what they’re interested in and ask for feedback - giving you a toe in the door to their buyer’s persona.

3. Engage industry influencers to testify of your products or services. People like what their idols like. Reach out to your influencers and ask if they would beta test a product or service, read a quick eBook, try out a tip sheet, etc. and provide you with a testimonial - or better yet, take a selfie with your product or testing out your service to establish social proof.

4. Present yourself as the expert. Make sure you actually are an expert, though. Showcase that training, education, or experience by connecting with groups and answering questions. Participate in group “days” that allow tips, motivation, or what’s your best app or business tool. No one will trust their money with someone who doesn’t know what they’re talking about. Validate paper with words and connections.

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• How many additional streams of income do you have?

• How many forms of passive income are you working with?

• Have you turned your hustle into an entrepreneurship?

• What are you doing to go get your money for 2018?

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Exclusive v. Inclusive in Marketing: Marketing Snafus n’ Racism

Anybody who knows anything about what I do, know that marketing and brand relationship building is part of what of me. And I couldn’t go by this week, without talking about the latest “marketing snafu” in my blog.

So, there are many comments and opinions as to what infamous retailer, H&M, was trying - or not trying - to do with their recent ad. Let me catch you up to speed, just in case you have no idea what I’m talking about: the latest product line is about animals (no problem there), and in their efforts, they seek to be a more inclusive brand and had an African-American male child (this is important to this story) modeling in a sweatshirt that read “Coolest Monkey in the Jungle.” Now, here’s where the whole thing blew up. If you are in marketing and have not been living under a rock, you know that black men being called monkeys is a well-known racial slur.

Now, the issue I take up here is that this isn’t H&M’s first time under fire for racial or cultural insensitivity. So somewhere down the road, if you bump your head once, it’s shame on me, but if you bump it again, it’s shame on you. It makes me wonder if there is diversity on their marketing team, and not to pull the black card or affirmative action, but to provide a clear perspective of how certain cultural norms or non-normals (I just made that word up) can affect their brand.

Here are some noteworthy tips that I would like to share with small businesses to be mindful of when creating and implementing your marketing campaigns:

Know that even if you’re not targeting your product or service to a particular market, if they purchase from you, it is your responsibility to be sensitive to their needs. Your brand may be exclusive in nature, but in mission it may be inclusive. Take note of that.

Being culturally sensitive isn’t about a race or gender card; it’s about good marketing and knowing how to project your image positively to people who are your customers - and your potential customers.

It’s in bad taste to simply just acknowledge a problem - actually do something to fix it. Listening is one of the greatest marketing and PR tools that even four college degrees won’t teach you. Listen to your audience, and let them know you hear them, by actually providing a solution that will benefit the brand and the customer.

Do your research. Don’t make the same mistakes your competitors or colleagues make. Get to actually know and build a relationship with your customers. Find out what makes them tick, not only in regards to your product or service, but personally and emotionally. You may be able to brag on bringing in the dollars without doing this - but at some critical moment, you’re bound to blow down your own brand and reputation without doing it.

Don’t gamble. I know that in this age with social media and search engines, the competition is ridiculous where businesses feel they have to use  marketing “shock tactics” to sell their products or services. And it may work - well, it has worked. But at what expense? How much are you willing to lose just to gain? Set goals and benchmarks in your strategy that will leave in the minds of your customers a brand that is all about its customers, instead of a brand that’s all about being seen; it’s just not worth it.

And lastly, bring in diversity. If your brand’s main audience is green (money), then guess what, African-American, Hispanic/Latino, Asian, Homosexual, Bi-sexual, etc. are more than likely purchasing what you’re offering. It makes good business sense to bring aboard your marketing as well as your public relations team a diverse group of people who can present to you trends and language that can negatively or positively impact your brand. Make sure they are not just on board to represent, but they are knowledgeable in the culture and history that they represent. You want people on your team that will protect and project your brand beneficially.

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The Effect of Net Neutrality on Virtual Entrepreneurs

I was reading a rather interesting and tense conversation on social media about the concerns of net neutrality and its effects on virtual entrepreneurship. The majority, of course, stated that they were very concerned – and their need to be, and by default, there were those who did not see any reason to be up in alarms about it. Well, their exact position on it was that they were glad it is up for discussion to be “shut down.” So, as a virtual entrepreneur myself, and one who prides on service across the board, I decided to blog about it.

Here are some factual points about net neutrality:

• Net neutrality generally means that any information that flows over the internet must be treated equally. Regardless of it is a free blogger or someone who is a multi-billionaire showcasing content on the internet, both the free blogger and multi-billionaire have the same rights and competitive opportunities for viewership and/or marketing to their audience.

• Under net neutrality, big name corporations do not have the autonomy of what content can and cannot be seen or how people can access them. For example, cable or internet service companies cannot pick and choose which webpages internet users can view or – yikes! – block and offer faster loading speeds.

• Deregulations have in past years have caused an overload of competitive businesses in smaller markets that came with the influx of options on how and where consumers could shop online. Namely, in 2008, some financial experts have attributed net neutrality’s “free will” to the American economic crash.

How does this effect virtual entrepreneurs whose sole source of income (and that includes passive income) is networking on the internet with customers?

For one, unless you’re an affiliate of a major ISP (internet service provider), if they deem your content or company too competitive, under the “shut down” of net neutrality, they have the right to cloak access to your site, regardless of SEO, optimization, web hits, etc.

Also, ISPs will have the autonomy to inflict fees to packages (which they are sort of already doing that, yeah?) in order for your customers and potential leads to find and have access to you. This can be very costly, and depending on if you have a high-end clientele, it can damage your sales – especially if you’re a small business. We have to remember that wages are not increasing at all, and if the fees are put into place, clients’ budgets won’t allow for them – which means you lose business.

Whatever your stance is on the issue, make sure you get the facts, and weigh the pros and cons against how it will not only affect your business, but your customers. If your customers are shopping with you on the net, this may affect your bottom line. As a virtual entrepreneur, develop strategies to protect your business while still being able to reach your customers and their needs.

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Take advantage of branding your business as well as yourself! Establish yourself above the rest.

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Online Entrepreneur and Customer Service

Why is customer service so important to online entrepreneurs?

There are many positives to running an online business, but one the cons is that you miss that one-on-one connection with customers and potential customers. You give up that opportunity for them to get to know you on a personal level, and to understand how your brand connects with them.

This is why brand awareness and customer service is so important to not only emphasize, but to re-emphasize. Below, I’m going to share five tips on how to make sure you’re giving great customer service, and why it’s important, even if you’re an online entrepreneur.

1.       Build Relationships – Good customer service helps to build great relationships with your customers. You’re able to connect with them in a way that goes beyond just clicking to purchase a product or service. Remember, first impressions are lasting impressions. It’s not about selling people, but solving problems. Don’t push your product or service, but get to know who they are and what they actually need – and why.

2.       Be Hospitable – Don’t always wait for people to come to you, but reach out to them. Especially if you’re on social media, among millions of people who sell the same thing you’re selling, how is it that you’re going to stand out with your brand? How are you going to connect? Are you waiting on someone to just “see” your awesomeness? Step out of the box, and reach out to them; not to inbox them a sale, but to find out who they are, what they do, and what are their likes and dislikes.

3.       Show Consideration – Find out what they need versus what they want. Everyone has needs and wants. Your position is to find out which is which, and how you can meet both, without sacrificing either to build revenue only for yourself. Your mission should be first and foremost to help your customers.

4.       Be Thorough – I think it’s important to follow this benchmark in good customer service: Answer the frequently asked questions of who, what, when, where, why and how. Be considerate of your customer’s time, and give them what they need to know up front. By giving them upfront answers, it shows that you understand them, and care about meeting their needs first and foremost.

5.       Provide a Way for Them to Reach You – Make yourself accessible to your customers. Don’t hide behind your products or services. Stand out to provide that personable component for customers to build a relationship with you. Provide your email, phone, social media handle, etc. to give people a “direct” line of contact with you.

If you’re having a hard time in training your employees, or even mastering good customer service yourself, don’t hesitate to reach out to me for some quick online training. 

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Push Campaigns and Flyers: A Perfect Harmony

If you’ve heard of push campaigns, then you know that you’re presenting a product or service to a large group of people through different multi-media channels. Although it is called a “push” campaign, you don’t want to force or shove your product or service down your market’s throat. You want to get it before their eyes consistently and repetitively.

In this post, I want to share with you six tips on how to develop your flyers to use in a push campaign. Flyers have received a dismissed reputation with the emergence of digital marketing, but flyers still work. Your creation and implementation process is what makes all of the difference.

Tip #1: Make sure your content is simple and to the point. We’re in a visual age, and studies reveal that over 50% of people say that pictures catch their eye more than reading words. Don’t make your flyers wordy. Hit the 5Ws: who, what, when, why, and where. Using bullet points is a great idea to provide that crucial information.

Tip #2: Make your content relevant. There’s nothing worse than receiving a flyer in your email or in your social media inbox that has nothing to do with you, your needs or pain points, or your interests. Do your due diligence and research your customers. Know the colors that speak to their interests. What will attract them and catch their eye? What words resonate with them that will make them click or open?

Tip #3: Create a series of flyers. Allow your first flyer to introduce who you are and what you’re proposing and why. Simply put – get people interested in who you are first by establishing trust. Even if you’re locally famous, people still need to be reassured in trusting you beyond your brand. The second flyer should have more detail about what product you’re pushing. Give some history about your product. Have links listed to behind-the-scenes on your product. The third flyer should list the price and how people can purchase your product (Did you notice I didn’t suggest putting the price on the first two flyers? Remember, you’re building trust and relevancy). If you have someone who has already purchased your product before, share a testimonial on the flyer. The final flyer should reiterate the price and product history, but make it brief. Your focus should be on the sale of the product.

Tip #4: Define your CTA. With anything you sale, you should always have a call-to-action. What is it that you want people to do? Do you want them to sign up, subscribe, register, share, purchase, download, etc.? You should have a call-to-action on every flyer. If you are putting out your first flyer, have people go to your website to subscribe to a newsletter or read your blog. Perhaps on your second flyer, you want people to read a whitepaper or to watch a video on your product, and the third flyer, you want them to click to purchase. Make sure you CTA is well-defined and simple. Don’t have three CTAs on one flyer. Make sure people know what they’re doing and why they’re doing it on your flyer.

Tip #5: Make it time sensitive. Create a sense of urgency on your flyers. Don’t be overbearing, but nudge them to take advantage of what you’re offering them. Put time limitations on what you are sharing with your customers. You don’t want to linger and lose them in the process. You want the process to the sale to be consistent, smooth, and quick. People are busy, and don’t have time to linger on; nor will they remember to come back to you to purchase.

Tip #6: Cater it to your channel. If you’re sending out flyers via social media, don’t just send it in their inbox. If you’ve built a relationship with that person, provide a lead in. And don’t tag people in your flyers without their consent! If you’re emailing it to your leads list, make sure you don’t use cheesy subject lines. Address them by what they “need”, not what you want to sell them.

I hope these tips were helpful to you, and if you ever need help in devising the campaign itself, feel free to reach out to me and I can help you strategize a push campaign for your product or service.

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Getting your email opened!

What the Jiminy Crickets? You’ve created this dope and awesome content, your formatting was so good that it even surprised you. So why the heck is your open rate at 25%? There are a few key factors that you may not be aware of that may cause your emails to get the shift or even worse - the boot. Take a look at my latest blog post on tips that can help you boost your email open rate astronomically.

Tip 1: Send content to people who want to know about what you’re emailing. Everything isn’t for everyone. Segment your list, if you have to. For example, you may have a list of people who signed up for your newsletter, but only 25% of them have expressed interest in needing help with a good laundry detergent that is so good that they only have to wash their clothes once a week.

Tip 2: Make sure the content is something your audience wants to see. There’s nothing more annoying than someone trying to sell you something they don’t want. Do your due diligence and conduct surveys, product/service research, etc. to make sure that the content you’re sending them is worth it to them to even read.

Tip 3: Less is best. If you’ve been like me (in the past, of course) sending them emails with six paragraphs; stop. Consider that most people who are opening your email only have a few minutes to check their emails anyway. And most of the time, they have at least 100 of them waiting in their inbox in line with yours, waiting for some attention. Keep your content simple and don’t make it busy. Hit the highlights of who you are, what their challenge is, how you’re going to solve it, and what they should do to get the solution. That’s it. A nice graphic, your logo, and maybe some nice fonts (branded, hopefully), and you’re good to go.

Tip 4: Your subject line is the hook. I know we’re in the age of emojis and all of that, but keep your subject line professional and clean. Your subject line should be the lead-in (or question) that you’re asking about their problem – or pain point. For example: Are you tired of having to wash clothes three times a week? And your preview text should give a teaser to the solution.

Tip 5: Make your CTA, or call-to-action, visible and actionable. “Click This” is not a good CTA for your button. Personalize your emails as much as possible. Would you speak to somebody like that face-to-face? Probably not. Personalize the text in a conversation. The body of the email is you talking, and now, your CTA is them talking back to you. So, you might say “I Need My Freebie” – if we go back to the example above about washing clothes.

Sending email is easy, but getting people to open them is harder to do, and is only half of the battle. You can meet your business growth goals one step forward with these handy tips on email marketing.

<<Looking for someone to manage your email marketing? Schedule your free consultation with me at www.upwritesolutions.com>>

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5 Steps to Creating Successful Business Systems

CLICK link to get your cheat sheet! http://bit.ly/2ogayj6

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Cost Efficient Content Calendars

Wrapping up 2016? Many entrepreneurs are rushing to close out the year with a bang, and to get a head-start on the new year to come. In the midst of getting ready, the day-to-day tasks that help promote and brand your business can get lost in the business rush hour. Cutting costs and finding cost efficient ways to get the most out handling your tasks can also be an issue in closing out your year. Below is a quick guide on how to use your Google calendar to help manage your content writing task a little bit easier on your time and your budget.

Google calendars can be used for more than scheduling appointments and reminders. You can create a calendar to serve as a social media content task manager.

1. Create a new calendar. You can color code your calendar to help in managing your calendar easily with other calendars you may have.

2. Plan ahead. Map out which days and times your market read your content. For multiple platforms, you can color code your notations and set them with alarms to remind you on when to post.

3. Type scheduled content topics into your calendar.

4. Follow up with your calendar, and set up your edit settings. You can also add your content manager - if you have one - to your calendar to see your selected topics.

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Make Yourself Available. Many business owners are so busy that they hardly have time to brush their teeth; and VAs understand that. But develop a good communication system with your virtual assistant. Set up scheduled meeting times through text, e-mail, group chats, social media, etc. to make sure you and your VA are on the same path. One of the most frustrating things for a VA is to not hear from a client and left waiting and wasting time to hear from them on updates, new projects, etc.

Tonya Franklin, Fall Issue of The Virtual Elite magazine

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Making the Time: Time Management Tools

Making time to do it all for your business can be a hard task to accomplish. It can be overwhelming, but it is not impossible. Listed below are several time management tools that can help you in managing your business better with less stress.

1. Take time to plan your day prior to the start of the your day.

One thing that has proved to assist me in getting my day going is planning ahead. Planning ahead helps you to strategize how you're going to manage your tasks. Some simple tools to use are whiteboards. They are inexpensive (I purchase mine from Dollar Tree), and can be used over and over again. And if you'd like something a little more technical, there are apps such as One Note. Jot down your notes to help you with keeping your tasks in front of your mind.

2. Schedule your time in blocks.

My children are doing what is called "block scheduling" in school, where they take certain classes on certain days at specific times. Learning how to block off time is hard at first, but if you continue to "train your day", you will see that it helps in managing your time and getting the most out of our day. Schedule your blocks by priority. Prepare a schedule where you have certain days that you only handle particular tasks. For me, the first 30 minutes of my day is dedicated to checking and answering emails that are urgent. I block a number of hours during the close of the week that's only dedicated to class work. Because Friday is not my busy day, I'm able to make the most of the day by scheduling that for class time to catch up on assignments or reading, and focus more on studying.

3. Prioritize.

What is the most urgent thing you have to do for your business to function? To manage your time best, put the urgent tasks first. One thing that I've learned is that when something is extremely important, you can't focus and give your undivided attention to other tasks when you are stressing over trying to finish them so that you can get to the "important" stuff. Tackle your urgent and most time consuming tasks first. Handling the "big" projects and tasks will push you to complete them, so you can free up more time to handle other tasks without unnecessary stress and pressure to meet deadlines.

4. Use Apps to Help.

There a plethora of software and apps that can be useful for time management. There are some that are free, as well as others that have free or trial packages that can be conveniently upgraded, giving you time to learn the app and select which is more user-friendly for you without wasting time and money.

5. Take Personal Breaks.

This part of the post speaks volumes to me. I am learning that I have to be consistent in doing this: take personal time to refresh my mind. Step away from the computer and the phone. Now, how does this fit into time management? When you have a gazillion things to do, your mind can become overwhelmed with several tasks, and take you away from being focused to handle ONE task. Spending and spreading time juggling several tasks can sometimes be a waste of time, because the point of time management is making the most of your time. Take a brief walk, meditate or pray, take a brief nap, get a quick massage, or get a snack.

Time management is very important to sustaining and building your business. Not only does it help you to stay on task, but it also helps you to focus more on taking care of your customers. Giving them the necessary attention they deserve is the best time management tool you could ever give them.

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‘Email It’: Email Marketing for Your Business

Email Marketing has definitely had its share of hits in the business sector. Some have already deemed it as a lost model in developing your business. But email marketing shouldn’t be counted out just yet. Technology platforms are springing up almost within the blink of an eye, but business structures for techno-marketing still need email. 

We have to remember that with texting, face-time, and other “communication” methods, email still remains as one the highly effective tools of communication. So why is email marketing leaving a sour taste in the mouths of some entrepreneurs? Email marketing, although is not complex, it is not a finger-snap in marketing to build leads; thus, because it takes work and it doesn’t provide results immediately, many see it as useless.

Below are 4 quick email marketing tips that I have used for my business and are now proving to provide awesome results in turning my leads to customers and referrals. Remember, these are not quick-fixes to moving your marketing funnel along, but with consistent and creative work, you will begin to see some proof in the pudding.

1. CHOOSE A PLATFORM. Sending plain emails will usually go unopened. Platforms such as Mailchimp, VerticalResponse, MadMimi, iContact, AWeber, ExactTarget, or  Constant Contact provide awesome templates and easy-to-design emails that can get your emails not only noticed, but opened.

2. BUILD A LIST. Various software exist to help you in building your list, but I like to do things cheap and old-fashioned. Go to networking events, get business cards, offer freelance services to get emails, seek out in social media groups people who have questions that your expertise can answer, and ask them for their email so you can send them information that they may find useful in solving their problem/answering their question. Before you know it, you will have an overwhelming number of leads that you can categorize into different lists to market them differently. 

3. PROVIDE VALUABLE CONTENT. Pictures are fine, but you need to offer something worth opening up. Email marketing gets a bad rap because people don’t know how to sell without spamming. You want your leads to be comfortable with your brand, not feel overwhelmed with sleazy sales convo, or feel like a worthless pawn that you just want to get their money. Keep them intrigued by what you have to offer and that what you offer is relative to THEIR needs.

4. USE CONTENT-FOCUSED SUBJECT TITLES. Remember, you actually want them to open the email. Steer away from salesy words and terms like: "Buy Now!” or "Get It Today!”. Your subject title on your email should be about the content. Even if you are selling something, draw more attention to how the product or service is going to help or solve a problem for your leads than to your call to action.

There is so much more on email marketing, but these basic tips can get you going in the right direction to opening up the lines of communication between you and your leads. Just remember, that any form of marketing should be used to establish a relationship that can turn into money; and email is no different.

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All About You

Have you wondered how important your ID is when you go to the bank?

Your ID has your name, address, ID number, and picture. This information helps the bank verify that you are who you say that you are. Have you ever wondered how leads and potential networking partners find you?

It's in the About section. The more information you provide, the more visible you are to others. There are billions of users on social media, so providing eye-catching information makes you all the more attractive to your audience.

The About section is your snapshot on social media. It gives overall information about your business, for your market to go to the next step: click that offer or website.

The important sections to complete is editing your username. Change your social media username URL or handle to make it easier for people to find you. Your username should of course be your business name, and should be short and easy to remember.

Edit your Start date. This gives your audience some security. Not only is your expertise important in our posting, but when people click to know who you are, it is important to provide that extra security in how long you've been in business, and knowing what level of entrepreneurship or that they are encounter.

Hours of operation are important in making people aware of when you are available to speak with them or to service them. If you are running a virtual business, this may vary if you don't have set-in-stone hours, because this may be contingent on client's needs.

You want to provide a short and long description of who you are, what you do, and how you solve problems. This is important in your brand. Your content should speak immensely to your target audience. Use keywords to attract and filter leads, and be specific!

Facebook has what is called an impressum, which is a statement that can be your terms and conditions or a statement of ownership to your business. This is a wonderful tool to direct traffic and garner interest to your business's identity. Textycafe.com is one tool you can use to generate examples of how to write your impressum statements on Facebook.

Also, include a phone number, email and the website. Many people are turned off because there is no way to reach out to you. There is no guarantee that you will always check our inbox, and you can miss out on great opportunities.

Make your social media platforms attractive with great content, but utilizing your About tabs and pages will be stellar in promoting yourself at first glance to lead to business success.

(Example of About Page on Facebook:)