🔥 From Tragedy to Togetherness 🚨 Compassion, Clicks & Collective Action
Week 12 – Crowdsourcing in Times of Crisis
Hey digital citizens 🧠📲
This week, we’re shifting from hashtags to helping hands, exploring how communities mobilise during disaster. When a crisis strikes, whether it’s an earthquake, flood, or a gas pipeline explosion, people don’t just wait for help. They become the help.
After the devastating fire explosion in Putra Heights in April 2025, Malaysians came together in a powerful show of unity, turning to donation based crowdfunding to offer help, hope and healing when it was needed most.
So… what happens when a community rallies not just to spread awareness, but to raise money, coordinate aid, and build hope? 💡 Let’s dive in.
🔎 🌍 What Is Crowdsourcing?
Crowdsourcing refers to the practice of gathering services, ideas, or content by soliciting contributions from a large group of people, especially from online communities, rather than from traditional employees or suppliers. It’s a strategy rooted in collective intelligence, a digital form of community-powered problem-solving.
This method becomes especially powerful during crisis events, where time, transparency, and trust are crucial. Whether it's mapping disaster zones, organising resources, or raising emergency funds, crowdsourcing turns bystanders into contributors.
In the digital age, donation based crowdfunding has emerged as one of the most effective forms of crowdsourcing during disasters. Social media platforms become rallying points for emotional appeals, transparent fund collection, and rapid mobilisation of aid (Chugh, 2018).
💥 Putra Heights Gas Explosion: A Nation Shaken
On April 1, 2025, a devastating explosion in Putra Heights, Subang Jaya sent shockwaves, literally and emotionally, through Malaysia. Caused by a leak in a gas pipeline under the Trans Peninsular Gas Utilisation (PGU) system, the blast tore through residential areas, damaging 237 houses and 365 vehicles and injuring over 300 residents.
🔥 Temperatures soared to 1,000°C, and videos of the flames spread across social media within minutes.
🚑 Temporary shelters, hospitals, and community halls became critical response points.
🚛 Brands like Airbnb, Chery Malaysia, and Carro stepped in with temporary aid.
🏫 Education and housing ministries coordinated relief efforts, providing funds, school support, and replacement digital devices.
👑 Even the Yang di-Pertuan Agong visited victims, underlining the magnitude of the tragedy.
The economic loss was estimated at over RM1 billion, encompassing physical destruction, property value losses, and disrupted livelihoods (Aira Jailani, 2025).
What’s remarkable? The public’s response. Donations, both large and small, poured in through digital platforms, highlighting how citizen powered crowdfunding filled urgent aid gaps quickly.
🤝 Crowdfunding Compassion: Community in Action
The Putra Heights case reflects a growing pattern in disaster recovery: people no longer wait for help, they fund it themselves.
🕌 In Malaysia, Islamic Relief Malaysia plays a significant role in ethical crisis fundraising through digital platforms. Their official crowdfunding tools KitaFund and LaunchGood are built to ensure transparency, community trust, and Shariah-compliant financial practices.
🔹 KitaFund is a secure donation-based crowdfunding (DCF) platform designed to protect both donors and recipients. It ensures that funds are channelled directly to verified causes and keeps donations safe from fraud by maintaining transparency throughout the campaign lifecycle.
🔹 LaunchGood, while global in reach, is widely used in Malaysia and focuses on empowering the Muslim community through carefully vetted and impactful campaigns. It combines digital convenience with rigorous due diligence to maintain donor confidence.
These platforms are not only technologically sound but also culturally aligned, which helps boost donor trust and engagement during urgent fundraising situations such as disaster relief (Kamaruddin et al., 2023).
Another study reveals that Malaysians are driven by:
Personal emotional connection
Social proof (e.g. friends sharing a campaign)
Clarity and trust in the cause (Kamarudin et al., 2023)
Additionally, social media engagement strategy is key. According to Velivela et al. (2022), campaigns that include:
Influencer amplification
...are far more successful in raising funds quickly during disasters.
This trend isn’t limited to Malaysia. During the Nepal Earthquake (2015), the Facebook page Victorians Stand Together for Nepal raised over half a million AUD within days. Transparency, emotional visuals, and continuous updates inspired thousands, even those far from the crisis zone, to take part (Chugh, 2018).
🛠️ Building Beyond Relief: What Happens Next?
The explosion exposed weaknesses in enforcement and monitoring of strategic infrastructure, including gas pipelines. The tragedy revealed a need for better inter-agency collaboration, transparent land governance, and an integrated monitoring approach using drones, AI and community engagement.
This isn’t just about relief, it’s about resilience. Crowdsourcing efforts should be coupled with:
Public education on disaster risks
Digital access to aid platforms
Transparent reporting and updates
Ongoing collaboration between citizens and authorities
💡 Final Thoughts
The Putra Heights tragedy proved two things:
1️⃣ Infrastructure must be safeguarded with better governance.
2️⃣ The people, connected, informed and mobilised are powerful.
Crowdsourcing is not just a buzzword. It’s how we fund futures, heal communities and transform tragedy into unity. When governments, platforms, and citizens come together, hope doesn’t just survive, it thrives.
So next time disaster strikes, remember: a single share or donation might rebuild a home, save a life, or restore a sense of normalcy.
Let’s keep showing up, not just for ourselves, but for each other 💗
Stay kind, stay connected 💛
Thanks for reading,
Best regards
Until next time 💗
References
Aris, A., 2025. Take an integrated approach to safeguarding strategic assets. The Edge, p.52.
Chugh, R., 2018. Disaster fundraising via social media: A case study of non-resident Nepalese community in Australia. WSEAS Transactions on Environment and Development, 14, pp.636-642.
Islamic Relief Malaysia | Think HUMANITY, Think ISLAMIC RELIEF! (2021). Our Platforms | Islamic Relief Malaysia. [online] Available at: https://islamic-relief.org.my/our-platforms/ [Accessed 13 Jun. 2025].
Kamarudin, M.K., Mohamad Norzilan, N.I., Mustaffa, F.N.A., Khidzir, M., Alma’amun, S., Nor Muhamad, N.H., Abu-Hussin, M.F., Noor Zainan, N.I., Abdullah, A.H. and Samat-Darawi, A.B., 2023. Why do donors donate? A study on donation-based crowdfunding in Malaysia. Sustainability, 15(5), p.4301.
Kamaruddin, M.I.H., Muhamed, N.A., Radzi, R.M., Nazarie, W.N.F.W.M. and Kamarubahrin, A.F., 2023. Financial management practices in Islamic donation-based crowdfunding (DCF) platforms in Malaysia. Future Business Journal, 9(1), p.32.
RojakDaily. (2019). Putra Heights Fire: Timeline & Updates on the Gas Pipeline Explosion That Shook the Nation. [online] Available at: https://gempak.com/rojakdaily/news/putra-heights-fire-timeline-updates-gas-pipeline-explosion-shook-nation-97471.
Velivela, V., Raj, C., Tiwana, M.S., Prasanna, R., Samarawickrama, M. and Prasad, M., 2022. The Effectiveness of Social Media Engagement Strategy on Disaster Fundraising. arXiv preprint arXiv:2210.11322.