#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy
#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy
The sports fan was at the center of nearly every discussion at day one of the second annual Sports Fan Engagement Forum.
And why not?
Just like traditional business models put the customer at the center of everything they do, sports teams and leagues acknowledged that fans drive key decision-making and strategy in digital, social media, event activations, and more.
How do teams and leagues…
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