#q1sfe15

[tombuchheim]

#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy

#q1SFE15 Day 1: Fan Engagement Drives Sports Strategy

The sports fan was at the center of nearly every discussion at day one of the second annual Sports Fan Engagement Forum.

And why not?

Just like traditional business models put the customer at the center of everything they do, sports teams and leagues acknowledged that fans drive key decision-making and strategy in digital, social media, event activations, and more.

How do teams and leagues…

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[tombuchheim]

The Sports and Social Media Strategy of Putting the Fan First

The Sports and Social Media Strategy of Putting the Fan First

Here’s a primer for #q1SFE15: The second annual Sports Fan Engagement Forum is March 2-3 in Kansas City.

Whenever I get the chance talk with others about social media, I strongly suggest — sometimes I even preach — that social media professionals should put the fan, customer, reader — first. It’s about them, not you.

The them is what drives social media. It’s a big conversation, and we’re all…

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