#qrcode-usage

[qryptal]

2012 Olympic Games QR Code Data

via 2d-code.co.uk

Interesting stats on QR Code usage during the recently concluded Olympics.

[qryptal]

QRCode Trends Infographic

via content.scanlife.com

Nice infographic of #QRCodes trends by Scanlife. Interesting that they found contests as the #1 campaign content.

We agree: Contests, coupons, registrations, specific information.... QR Codes which enable consumers to do something now, at this instance work well!

[qryptal]

VW Promotes Commercial Vans With Giant QR Code Made From Orange Crates - PSFK

via psfk.com

Volkswagen uses a QR code made with actual boxes of oranges in Mexico City. It's a huge structure and when scanned it shows a video how all the crates fit into the Volkswagen Crafter van. An ingenious idea that showcases the space available in their commercial vans.

And it worked well! Thanks to this promotion, brand awareness increased by 224% and sales increased, 70% increase in sales, and 69% who scanned ask for more details about the van

[qryptal]

QR code key part of new signage

via lfpress.com

London city crews are piloting the useQR codes on signage make it easier for people to find out about repairs on the sidewalks.

They rightly pointed out as more users able to access internet remotely, this provides an easy way for users to get information. And kudos for putting an email address and phone numbers for those who are less tech savvy.

What's next. Perhaps it makes sense to place it on assets such as street lamps and traffic light junctions to make it easier to report faulty lamps. It could be as easy as scan a QR Code and enter an email address or contact number and click send to report a fault.

[qryptal]

QR codes used for digital manual

via theconstructionindex.co.uk

Pop-Up Products is using QR codes on its new Altrex range of aluminium access towers to give users direct digital versions of the manual.

It's great use case for QR Codes. Ever so often when we buy products we can never find the manuals 6 months or a year later when we need it. Making it easy to access right from the product it self is the best way to go.

At Qryptal, this was the earliest use case that we blogged about when we we launched our qr code generator and mobile page designer.

[qryptal]

Toys R Us continues to increase summer sales via bigger QR code push

via mobilecommercedaily.com

QR codes on products to provide relevant information. Toys R Us is doing that and as it's spokeswoman pointed "Customers are increasingly using their smartphones while shopping to find details on the products they are looking to purchase". QR Codes makes it easy for customers to get to information that helps in their purchase decision.

At Qryptal, QR Codes for product information is one of the first usecases that we were marketing for. With the current QR Creator and Mobile Page designer, this can now be up and running in a matter of minutes.

[qryptal]

Interesting and innovative forms of QR code marketing - QR Code Press | QR Code Press

via qrcodepress.com

Some usecases of QR codes. Video is a compelling usecase as rightly pointed out in this article. It adds a new dimension to print material

[qryptal]

Contest QR Codes: Scanning QR codes on bins could win recyclers prizes - BBC News

via bbc.co.uk

The aim here is to draw attention to the recycling message and facilities. Anyone scanning this code will be entered into a daily prize draw for a chance to win a voucher.

QR Codes coupled with a form designed for mobile screens and a good call to action make it easy for anyone to enter a contest right away.

It's nice tool in the mobile marketing toolbox. At Qryptal we've been working on making it easy to for end users to signup as well as for organizers to run such prize draws.