Qryptal

All about QR Codes

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Mobile action codes in print mags rise, QR Codes dominate - Mobile Marketing - BizReport

Over 2,200 mobile action codes, such as QR Codes, image recognition and digital watermarks, were used in the U.S.'s top print magazines in the second quarter of 2012.

That's up 61% on Q1.

The number of ads containing mobile action codes is up from 5% last year to a current 10%, said the report.

"Mobile activation has really taken hold in magazine advertising. Nearly 600 brands and every one of the top magazines have embraced print-to-mobile as a core marketing strategy," said Roger Matus, Executive Vice President of Nellymoser and co-author of the Nellymoser study.

"Action codes bring print pages to life and engage readers in ways that can't be duplicated with a static ad."

The mobile marketing firm expects to see 1,000 mobile action codes each month running in the top 100 magazines starting next month (September, 2012).

Of all the mobile action code types, QR Codes were found to dominate during the second quarter with a more than 80% share. The use of Digimarc watermarks is on the rise up from just five codes in the whole of 2011 to 96 codes in the first half of 2012.

Tags: mobile action codes, mobile barcodes, mobile marketing, mobile scanning, print magazine, publishing, QR Codes

inShare

via bizreport.com

Qryptal's experience with its customers agrees with this findings as well. A QR Code in print advertising especially one with a form and a suitable call to action engages readers. QR codes add a new dimension to a previously static print Ad.

Better yet we've found running contests using QR codes on print Ad resulting in a larger number of entries than traditional posting an entries. Making it mobile friendly makes it easy and quick to participate.

[qryptal]

QR Codes to Provide Healthcare Records

via unclutteredwhitespaces.com

"Children are given pendant necklaces with an embedded QR code that works in sync with a smartphone app to provide vaccination schedules and immunization records. "

Another great use case! Qryptal has specific solutions to enable such database integrated information access via QR Codes.

[qryptal]

QR Codes on debit credit cards | BitCoin

via engadget.com

BitCoin (peer-to-peer digital currency) is planning to launch debit cards. Looks like it is going to carry a QR Code to facilitate transfer of BitCoins from one person to another.

The QR Code in the image contains: "14sjfPJbkf8WDXcFrFmnnodrkZemh1Z1LB"

This is the 34 character BitCoin address of the example user. More about BitCoin addresses here: https://en.bitcoin.it/wiki/Address

The Q in QR Code stands for Quick and this is another great use case of using QR Codes to make tasks easier, quicker and safer (avoid typos) for end users!

[qryptal]

Inflight QR Code Campaign for Voter Registration

via news.cnet.com

"Passengers can register to vote through the plane's in-flight entertainment system. You activate the in-flight Internet service on your smartphone, scan the provided QR code, and let it whisk you away to a voter registration page."

We have observed from past campaigns that more users scan QR Codes in spaces where they have greater 'down time'.

For example we have found that QR Codes at a restaurant table gets more scans - probably because customers have 'time' and often looking for things to do.

This story is similar. Virgin America has inflight internet- makes their plane seats a very fertile medium for great QR Code campaigns!

Similarly trains offer another attractive opportunity: http://blog.qryptal.com/2012/04/in-spain-trains-offer-first-chapter-of.html

[qryptal]

Inflight QR code voter registration club | Crave - CNET

via news.cnet.com

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2012 Olympic Games QR Code Data

via 2d-code.co.uk

Interesting stats on QR Code usage during the recently concluded Olympics.

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QRCode Trends Infographic

via content.scanlife.com

Nice infographic of #QRCodes trends by Scanlife. Interesting that they found contests as the #1 campaign content.

We agree: Contests, coupons, registrations, specific information.... QR Codes which enable consumers to do something now, at this instance work well!

[qryptal]

QR Code Usage in Restaurants

via 708media.com

Lots of good suggestions in the article.

A couple of additional ways our restaurant customers are using Qryptal: - Fridge Magnets: if you do delivery, provide a magnet with QR Code. Scanning the code leads to mobile friendly delivery menu, promotions - and yes call to place order. - Increase off-peak demand: Say you don't get many customers during weekday lunch times. We have a dynamic code which can be configured to give out coupons only during certain times and in controlled volumes. Works well to increase demand for specific times.

More ideas here: http://blog.qryptal.com/search/label/restaurants

[qryptal]

QR Code for product activation: Google Fiber

via gigaom.com

It will use QR codes and the Google Play store to change your relationship with set-top boxes and routers: Medin says that those boxes will have a QR code that a technician will scan. The box then sends its activation information to the cloud and the box is now provisioned and activated for that customer. Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store.

We covered this earlier as well: http://blog.qryptal.com/2012/06/product-registration-with-qr-codes.html

At Qryptal, we always look forward to working with customers to implement such workflow use-cases of QR Codes like product activation, warranty registration etc. This can really streamline installation, lower costs and also improve end-user experience.

[qryptal]

QR Code for product activation: Google Fiber

via gigaom.com

It will use QR codes and the Google Play store to change your relationship with set-top boxes and routers: Medin says that those boxes will have a QR code that a technician will scan. The box then sends its activation information to the cloud and the box is now provisioned and activated for that customer. Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store.

We covered this earlier as well: http://blog.qryptal.com/2012/06/product-registration-with-qr-codes.html

At Qryptal, we always look forward to working with customers to implement such workflow use-cases of QR Codes like product activation, warranty registration etc. This can really streamline installation, lower costs and also improve end-user experience.

[qryptal]

The Qryptal Blog: QR Codes for Contests

via blog.qryptal.com

This post outlines how you can use Qryptal QR Codes for running a contest. Major brands have successfully used Qryptal's platform to create and manage their contests. We think this is also a good demonstration of what QR Codes are good for: Quick Response with a mobile.

[qryptal]

VW Promotes Commercial Vans With Giant QR Code Made From Orange Crates - PSFK

via psfk.com

Volkswagen uses a QR code made with actual boxes of oranges in Mexico City. It's a huge structure and when scanned it shows a video how all the crates fit into the Volkswagen Crafter van. An ingenious idea that showcases the space available in their commercial vans.

And it worked well! Thanks to this promotion, brand awareness increased by 224% and sales increased, 70% increase in sales, and 69% who scanned ask for more details about the van

[qryptal]

Simon & Schuster is adding QR codes to all its print books

via paidcontent.org

>> The codes “make it easy for consumers to visit our site and hopefully subscribe to one of our newsletters,” S&S chief digital officer Ellie Hirschhorn wrote in a recent email to employees. Scanning the QR code on a book ”will bring the consumer to the author’s mobile page on S&S.com where they can sign up for an email, browse the author’s other books and watch video.” Jackets will also include a printed link to the author’s website “so consumers without smartphones or QR scanners could still easily find the author’s page.”

Great idea! Should work if scanning the code leads to relevant engaging content.

[qryptal]

QR code key part of new signage

via lfpress.com

London city crews are piloting the useQR codes on signage make it easier for people to find out about repairs on the sidewalks.

They rightly pointed out as more users able to access internet remotely, this provides an easy way for users to get information. And kudos for putting an email address and phone numbers for those who are less tech savvy.

What's next. Perhaps it makes sense to place it on assets such as street lamps and traffic light junctions to make it easier to report faulty lamps. It could be as easy as scan a QR Code and enter an email address or contact number and click send to report a fault.

[qryptal]

QR Code signs in London providing information about attractions

via lfpress.com

QR codes are featured on the signs directing people to the other landmarks in London. By scanning the code, people can obtain instant information about the attraction named on the sign.

Similar campaigns are being rolled out in many cities. Here is a post about Raleigh, NC: http://blog.qryptal.com/2012/04/student-push-to-make-raleigh-more.html

and another about Monmouth, Wales: http://blog.qryptal.com/2012/05/qr-codes-in-monmouth-wales-first-town.html

[qryptal]

QR codes used for digital manual

via theconstructionindex.co.uk

Pop-Up Products is using QR codes on its new Altrex range of aluminium access towers to give users direct digital versions of the manual.

It's great use case for QR Codes. Ever so often when we buy products we can never find the manuals 6 months or a year later when we need it. Making it easy to access right from the product it self is the best way to go.

At Qryptal, this was the earliest use case that we blogged about when we we launched our qr code generator and mobile page designer.

[qryptal]

Scan QR Code to Withdraw Cash From An ATM

via talkandroid.com

"The technology does not require any new hardware on either end for it to work. NCR is using standard QR codes that can be scanned by any Android device with a camera. A user simply needs to have the NCR app installed, walk up to a supported ATM, scan a code, and withdraw money. No passwords are swapped between the phone and the ATM, so ATM password skimmers become useless."

QR Codes are all about make life easier for end users and this is a great example of that!