#queenscholar

[fierceflows]

View this post on Instagram

Hypnotize Remix #QueenScholar #FemaleRapper #Femcee https://www.instagram.com/p/CFLT_ALDL0W/?igshid=mrlj6uh6vahc

[fierceflows]

View this post on Instagram

Do It Again #QueenScholar #FemaleRapper #Femcee https://www.instagram.com/p/CECf5WBjKEz/?igshid=13auid13krbj6

[queenscholar-blog]

MDM555 Reflection

Reflection

My experience writing copy and creating concepts was a hard one. Grammar in writing has never been my strong suit and this class only reinforced this fact. To be honest, I am happy it's over though I know that I have more writing to do for the MFA program. I did not quite enjoy the copywriting but I did enjoy creating concepts in the name of a cause. George Felton said, “Every advertising situation has more points of view than you are currently considering” (Felton, 2013, pp. 191).

Professor Rogalle challenged us to create personas with all the specifics needed to fit the demographics of our chosen organization. The assignment gave me a new perspective and different viewpoints from which to tackle the Testimonial Ads. I wanted them to be simple but effective. At the end of this course, I have learned a few important things to take with me into the rest of the program.

Takeaways

1. The main takeaway is that I need to do better at my writing and formatting. In the future, I hope to do better at writing assignments.

2. The second takeaway would be that in the future I will take the personas assignment and apply it to my design methods. It has the ability to help me as a designer to create the most appropriate designs for a company.

3. My final takeaways would be that without proper copy, an ad can go from the most creative to extremely dull and uninviting. It is important to have inviting copy when designing advertisements.

[queenscholar-blog]

In this project, we needed to create three testimonial ads for our "clients'" organization. My organization was the Association on American Indian Affairs.

[queenscholar-blog]

I chose this quote because as part of my assignment this month, we chose a non-profit organization to use as our client. I chose the Association on American Indian Affairs. One of their initiatives involved standing with the people at Standing Rock as they fought for their land rights.

AAIA - https://www.indian-affairs.org

Crazy Horse - http://www.history.com/topics/native-american-history/crazy-horse

DAPL - https://en.wikipedia.org/wiki/Dakota_Access_Pipeline

I created the image with an Adobe Stock photo.

[queenscholar-blog]

“You can’t lead the people if you don’t love the people. You can’t save the people if you don’t serve the people.”

-Dr. Cornel West

Ref:

(n.d.). Retrieved August 14, 2017, from http://www.cornelwest.com/index.html#.WZHseHeGOL8

[queenscholar-blog]

More about Maya here.

Resource:

https://www.usatoday.com/story/news/nation-now/2014/02/28/famous-american-women-quotes/5781689/

[queenscholar-blog]

Defining Client Needs

It is important to know what your client needs to elevate their brand and to know what it is that they want. Defining the needs of the client involves research (O’Grady, 2009, 89-90). To research properly, the designer needs to have an area conducive to supporting creative impulses. Since “Taste” is subjective, the designer needs to be able to cater to the client and their projected audiences to gain more clientele, etc (O’Grady, 2009, 89-90).

The importance of articulating the value of the service or product can mean the difference between having a client come back for more design work and finding someone else. When presenting to a client, the designer needs to be able to articulate the meaning behind the elements used among other things. In completing this course, I have further learned the value of constructive critique and research as pertains to my field. I look forward to taking the next step.

Three main takeaways for this course would be: 1) Research is important. Without research, I have no way to better understand my clients and their needs. 2) Deadlines must be met to move forward. Without meeting deadlines, I lose ample time to properly and creatively meet standards. 3) Constructive Criticism is key to elevating one’s designs. Approaching design from different angles allows for it to evolve.

References:

OGrady, J. V., & OGrady, K. V. (2009). A Designers research manual: succeed in design by knowing your clients and what they really need. Pg. 89-90.